Social Media Analyst

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

Job Overview: We are seeking a detail-oriented and data-savvy Social Media Analyst to lead performance reporting, campaign analysis, and content operations across our social media channels. This role is critical to helping the team understand what’s working, optimize strategy, and ensure flawless execution of both organic and paid social content.

Key Responsibilities:

• Reporting & Performance Analysis
• Develop and deliver recurring reports, including:
• 48-hour performance snapshots
• Monthly social media reports
• Quarterly business reviews
• Ad-hoc reporting as requested by internal teams or clients
• Monitor client chat and internal channels for day-to-day data and reporting needs
• Collect, clean, and aggregate data from social and paid media platforms (e.g., Sprinklr, Facebook/Instagram Insights, TikTok Analytics, YouTube Analytics)
• Analyze metrics such as reach, engagement, follower growth, click-through rates, and conversions to extract meaningful insights
• Evaluate campaign performance against KPIs and industry benchmarks
• Provide actionable recommendations to optimize content, strategy, and investment
• Collaborate with stakeholders to connect social media performance to broader business outcomes and ROI
• Media Asset Trafficking (Organic & Paid)
• Input content into the social calendar, including all creative elements (copy, links, cover images, etc.)
• For paid posts, maintain trafficking documents by campaign (e.g., C&C, Summer Pulse, Holiday), ensuring timing aligns with best practices and creator contracts
• Deliver final creative assets to media and community teams for scheduling and deployment
• Partner with the paid media team to ensure on-time content launches
• Help troubleshoot any technical or delivery issues related to asset formatting or platform limitations
• Content Planning & Scheduling Support
• Maintain the master social content calendar (e.g., Master Pro and Captain’s Deck), keeping all posts current and aligned with broader campaign strategy
• Transfer approved copy, links, and media assets from planning decks into production calendars
• Proactively communicate content issues or roadblocks (e.g., missing approvals, audio licensing needs) to relevant team members
  
  

Qualifications:

• 2–4 years of experience in social media analytics, marketing operations, or digital reporting
• Strong analytical skills with fluency in key performance metrics and tools (e.g., Sprinklr, native platform analytics)
• High attention to detail and strong organizational skills
• Ability to synthesize complex data into concise, actionable insights
• Familiarity with paid social workflows and campaign performance measurement
• Clear communicator with a collaborative approach to cross-functional teamwork
  
  

Tools & Platforms:

• Sprinklr, Meta Business Suite, TikTok Analytics, YouTube Studio
• Excel/Google Sheets (advanced functions like pivot tables, vlookups, etc.)
• Slack, SharePoint, and internal trafficking/project management tools
• Experience with media planning documents and trafficking trackers preferred
  
  

Why Join Us?

As a Social Media Analyst, you’ll be at the heart of the social team’s success—turning performance data into strategic opportunities and ensuring flawless execution of digital content. This is a dynamic role for someone who loves blending data, storytelling, and operational excellence.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please contact careers@hogarth.com if you need the job advert or form in another format.

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