What are the responsibilities and job description for the Omnichannel Manager position at Hoffmaster?
What’s so special about us?
From paper plates and napkins to paper straws, party supplies, and food wrap, Hoffmaster is a leader in the tableware industry.
What truly sets us apart is our people: Here your ideas don’t just get heard, they help shape what’s next. Your growth is supported, your contributions are valued, and your work plays a role in creating moments people enjoy every day.
Create. Collaborate. Elevate….your dining table and your career!
About The Role
The Omnichannel Manager will be responsible for managing consumer dropship accounts while partnering closely with Sales, Marketing, and Customer teams to develop and execute customer-specific omnichannel strategies that drive visibility, conversion, sales growth, and brand presence across retailer and distributor digital platforms.
How You Will Make An Impact
- Manage Hoffmaster's consumer division dropship business across assigned retailer accounts, serving as the primary point of contact for item setup, dropship operational performance, growth opportunities, and issue resolution.
- Collaborate with Sales and Marketing teams to develop omnichannel growth strategies for key customer accounts across both Consumer and Foodservice divisions.
- Develop customer-specific omnichannel growth plans for priority Consumer and Foodservice accounts, including recommendations for assortment, content, search, retail media, promotions, and digital merchandising.
- Lead online assortment analysis to identify product gaps, new item opportunities, delisting risks, and channel-specific assortment recommendations.
- Identify opportunities to improve digital sales performance, customer experience, category penetration, and market share.
- Analyze category performance and support the development of customer growth plans with actionable digital commerce recommendations.
- Utilize digital shelf, ratings & reviews, and customer data to identify assortment, content, pricing, search, and conversion opportunities that improve category visibility and support customer growth objectives.
- Conduct regular customer website audits to evaluate search placement, product discoverability, competitive positioning, merchandising opportunities, and promotional execution. Identify and resolve content issues impacting conversion and discoverability.
The Essentials
- Bachelor’s Degree in Marketing, Communications, Business or related field
- 5 years of experience in e-commerce, digital commerce, category management, omnichannel strategy, or key account support.
- Experience working with major retailers, distributors, marketplaces, or foodservice accounts.
- Strong understanding of: E-commerce best practices, Digital merchandising, Retail media, Digital shelf management, Omnichannel retail strategies
- Advanced analytical and problem-solving skills.
- Strong communication and presentation skills.
- Ability to influence cross-functional teams and customer stakeholders.
Optional but Impressive
- Experience with digital shelf and e-commerce analytics platforms such as Profitero, Salsify, Syndigo, Edge by Ascential, Stackline, NielsenIQ, Circana, or similar tools.
- Experience managing dropship programs
- Background in consumer packaged goods (CPG), foodservice, or retail industries.
- Knowledge of retailer media networks and digital advertising platforms.
We don’t just hire great people—we take care of them.
- Competitive salary and incentives
- Time off that lets you recharge
- Retirement savings options
- Growth opportunities that elevate your career
- Comprehensive Medical, Dental, and Vision benefits
- Pet insurance—because your furry friends matter too
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We invite all qualified applicants to apply, including individuals with disabilities or protected veterans, and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or disability. We provide reasonable accommodations to applicants with disabilities. If you need a reasonable accommodation to apply or interview, please contact Recruitment@Hoffmaster.com