What are the responsibilities and job description for the Marketing Opportunity Specialist position at Hoffmann Brothers?
Role Overview
The Marketing Opportunity Specialist is a performance-focused team member responsible for optimizing digital marketing efforts including PPC, paid social, SEO, and website changes, based on real-time business needs. This role is embedded in daily operational rhythms and works closely with business unit leaders to ensure marketing is proactively adjusting to fill available capacity and meet call volume targets.
This role blends marketing strategy, campaign coordination, and tactical execution support. Success will be measured by how well marketing activities generate qualified leads, align with business capacity, and deliver ROI.
Key Responsibilities
Performance Marketing Alignment
The Marketing Opportunity Specialist is a performance-focused team member responsible for optimizing digital marketing efforts including PPC, paid social, SEO, and website changes, based on real-time business needs. This role is embedded in daily operational rhythms and works closely with business unit leaders to ensure marketing is proactively adjusting to fill available capacity and meet call volume targets.
This role blends marketing strategy, campaign coordination, and tactical execution support. Success will be measured by how well marketing activities generate qualified leads, align with business capacity, and deliver ROI.
Key Responsibilities
Performance Marketing Alignment
- Partner daily with operations leaders (service, sales, install, CX, etc.) to identify gaps in capacity and volume
- Surface real-time needs and translate them into actionable digital marketing tactics (e.g., paid search, paid social, retargeting, geo-targeting)
- Monitor call volume, lead quality, and campaign pacing in partnership with the analytics team to recommend adjustments
- Coordinate adjustments to digital campaigns based on operational needs, weather, service windows, and technician availability
- Work with internal stakeholders to prioritize campaigns and communicate urgency to paid media, SEO, and web development teams
- Collaborate on A/B tests and offer strategy with paid media vendors or internal buyers
- Request and track updates to key website pages to drive conversions and improve user experience
- Partner with SEO to ensure pages are optimized for both search engines and real-time customer intent
- Monitor and escalate issues affecting conversion paths (e.g., broken CTAs, poor load times, inaccurate messaging)
- Serve as liaison between marketing and operations—closing the loop with business units on campaign outcomes
- Keep internal stakeholders informed about campaign timelines, performance, and next steps
- Support the performance marketing calendar to ensure alignment with seasonal trends and capacity goals
- Track key KPIs, including:
- Daily lead volume by channel
- Lead-to-book rate and call center conversion trends
- Campaign ROI and cost-per-lead metrics
- Collaborate with BI and Analytics to evaluate campaign effectiveness and provide regular insights back to the team
- 2 years of experience in marketing coordination, digital media, or business operations
- Experience with performance marketing platforms (Google Ads, Meta, Microsoft Ads) strongly preferred
- Understanding of SEO, basic web structure, and CRO principles
- Excellent communicator who thrives in cross-functional settings
- Highly organized and detail-oriented; comfortable working in fast-paced environments
- Familiarity with marketing tech stack (e.g., PowerBI, Monday.com, Ring Central)
- FREE health, dental, & vision insurance premiums for the employee and any eligible family members
- Matching 401K Retirement program at 4%
- 15 Paid Time Off Days
- 9 paid holidays
- Referral Program
- Employee Discounts plus Friends & Family
- We believe in promoting from within and there are many areas to advance in our company
Salary : $60,000 - $80,000