What are the responsibilities and job description for the Marketing Strategist position at Hoefer Welker?
The marketing strategist leads proposal strategy and content development that supports firm objectives. The role conducts client and market research, guides pursuit strategy, and collaborates with principals and senior staff. The strategist oversees proposal quality, mentors coordinators, and provides insights that improve decision-making and pursuit performance.
Essential Functions
B.A. or B.S. in Marketing, Communications, PR, Journalism, or related courses of study. Post-graduate education, CPSM designation and/or Project Management Certification a plus. Minimum of 4 years of experience in marketing, preferably in A/E/C.
Required Skills / Abilities
Candidates must have strong analytical, writing and communication skills. Ability to lead proposal strategy and guide teams through development. Strong time management and organizational skills. Ability to work under pressure, meet aggressive deadlines, manage multiple concurrent priorities, and remain flexible with hours. Ability to work independently as well as collaboratively with teams and exercise judgement in complex pursuits. Ability to mentor staff and support team growth. Strong research skills and ability to translate findings into strategic insights. Well versed in all media channels, including print and digital; fluent in AP Style. Proficiency in Microsoft Office, design software and related applications, i.e. Adobe Creative Suite, especially InDesign; Microsoft Office Suite; CRM, web, social media, and analytics.
To perform this job successfully, an individual must be detail oriented and able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Equal Opportunity Employer/Veterans/Disabled
Essential Functions
- Lead strategy and development of responsive, competitive proposals.
- Analyze RFP and RFQ documents to define approach, win themes, and content direction.
- Direct proposal kickoff meetings and guide teams on strategy and messaging.
- Conduct market and client research to support pursuit planning and inform principals.
- Oversee proposal content quality for accuracy, compliance, and clarity.
- Review scope, staffing, experience, and narratives for alignment with strategy.
- Perform detailed quality control reviews of proposals and related materials.
- Lead development of interview materials and coordinate strategic messaging.
- Mentor coordinators and senior coordinators on proposal processes and best practices.
- Lead post‑submittal debriefs to evaluate strategies and improve future pursuits.
- Track wins and losses and provide insights and recommendations to market leaders.
- Guide proposal closeout and ensure updated materials are preserved in firm systems.
B.A. or B.S. in Marketing, Communications, PR, Journalism, or related courses of study. Post-graduate education, CPSM designation and/or Project Management Certification a plus. Minimum of 4 years of experience in marketing, preferably in A/E/C.
Required Skills / Abilities
Candidates must have strong analytical, writing and communication skills. Ability to lead proposal strategy and guide teams through development. Strong time management and organizational skills. Ability to work under pressure, meet aggressive deadlines, manage multiple concurrent priorities, and remain flexible with hours. Ability to work independently as well as collaboratively with teams and exercise judgement in complex pursuits. Ability to mentor staff and support team growth. Strong research skills and ability to translate findings into strategic insights. Well versed in all media channels, including print and digital; fluent in AP Style. Proficiency in Microsoft Office, design software and related applications, i.e. Adobe Creative Suite, especially InDesign; Microsoft Office Suite; CRM, web, social media, and analytics.
To perform this job successfully, an individual must be detail oriented and able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Equal Opportunity Employer/Veterans/Disabled