Brand Marketing Manager

About the Position

Hobbs is looking for a Brand & Marketing Manager to lead the day-to-day marketing for Hobbs Tavern & Brewing Company and Hobbs Brewing Company.

We are looking for someone who is organized, creative, self-motivated and, most importantly, good at getting things done.

This is a hands-on position. You will manage our marketing calendar, plan and promote events, manage our social media and websites, promote the Tavern and our beer brands, work with our sales team, and help make sure Hobbs stays visible and relevant to both our customers and the greater community.

We already have established brands, so we are not looking for someone to come in and reinvent them. We also don't need every social post, event poster or promotion to become a major design project. We want good ideas, consistent execution and marketing that helps bring people through our doors and sell beer.

What You'll Do

Events and Promotions

• Develop and maintain a calendar of events and promotions for Hobbs
• Schedule and coordinate live music, special events, beer releases and community events
• Come up with new events and promotions that can help drive business
• Make sure events are promoted well in advance through social media, our websites, email and other appropriate channels
• Coordinate with our Tavern, brewery and taproom teams to make sure everyone knows what is happening
• Attend and help manage important events when needed
• Look at what worked, what didn't and what we should do differently next time

Tavern Marketing

• Promote Hobbs Tavern and help drive customer traffic
• Market our food, beer, events, seasonal offerings and special promotions
• Look for creative ways to build business during slower days and times of year
• Build relationships and promotions with local businesses, tourism organizations and community groups
• Make sure customers can easily find accurate information about Hobbs online

Brewery and Beer Marketing

• Promote Hobbs Brewing Company and our beer brands
• Help plan and execute new beer releases and seasonal campaigns
• Work closely with our sales team to support wholesale beer sales
• Help provide distributors and retailers with the information and promotional materials they need
• Coordinate beer launches across the brewery, Tavern, taproom, social media, email and retail market
• Help make sure our marketing efforts support what our sales team is trying to accomplish in the market

Social Media and Digital Marketing

• Manage Hobbs social media accounts
• Maintain a consistent and useful social media calendar
• Take photos and short videos and create engaging posts about our beer, food, people and events
• Manage email marketing and customer communications
• Maintain and update Hobbs websites
• Keep hours, events, beer information, menus and other important information current online
• Maintain our Google Business listings and other important online listings
• Coordinate paid social and digital advertising when appropriate
• Pay attention to what is working and adjust accordingly

Merchandise and Promotional Materials

• Maintain our retail merchandise and promotional inventory
• Coordinate reorders and work with merchandise vendors
• Keep retail displays current and organized
• Coordinate point-of-sale materials for the Tavern, brewery, distributors and retailers
• Help identify opportunities for new merchandise and promotional items

This is not a graphic design position. Basic design skills are helpful, but we don't expect this person to spend days designing T-shirts, posters or other materials. When specialized design, photography, video or web work is needed, you will help coordinate with outside vendors.

What We're Looking For

We care more about finding the right person than finding someone with a specific degree or resume.

You should be:

• Organized and able to keep several projects moving at once
• Self-motivated and comfortable working independently
• Someone who follows through and finishes what they start
• A good writer and communicator
• Comfortable with social media and digital marketing
• Comfortable taking good photos and basic short-form video
• Familiar with website and email marketing platforms
• Able to work with restaurant, brewery and sales teams
• Comfortable working with outside vendors
• Interested in understanding whether marketing efforts are actually working
• Willing to occasionally work evenings or weekends when an important event requires it

Experience in restaurants, hospitality, craft beer, food and beverage, tourism or consumer brands is a plus, but it is not required.

How We Look at Marketing

We don't measure good marketing by how many graphics were designed or how many times we posted on Instagram.

We want our marketing to help bring people into Hobbs Tavern, grow the audience for Hobbs Brewing Company, support our beer sales and make our events successful.

We also want someone who is willing to try things, pay attention to the results and learn from them.

The Brand & Marketing Manager will maintain a rolling marketing and events calendar and meet regularly with ownership and management to review what we're working on, what's coming up and what's working.

Schedule

This is a full-time position based in West Ossipee, New Hampshire.

The schedule will generally be flexible, but this is a hospitality business. There will be times when an evening, weekend or special event requires your presence.

We aren't interested in filling someone's week with busywork just to fill 40 hours. We want someone who takes ownership of the position, manages their time well and gets results.

Compensation

$60,000-$70,000 per year, depending on experience.

About Hobbs

Hobbs Tavern & Brewing Company and Hobbs Brewing Company are independent New Hampshire businesses based in Ossipee.

We make beer, serve food, host events and work with distributors and retailers to sell Hobbs beer throughout the region.

We are a small, hands-on company. Good ideas can become real things quickly here. We're looking for someone who likes that kind of environment and wants to take ownership of making Hobbs better, busier and more visible.

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) 4% Match
• Paid time off

Experience:

• Marketing: 2 years (Required)

Ability to Commute:

• Ossipee, NH 03864 (Required)

Work Location: In person

Salary : $60,000 - $70,000