Public Relations Manager

Location: Hybrid (East Windsor, NJ)

Hybrid schedule: In-office Tuesday–Thursday | Remote Monday & Friday

Type: Full-Time

Compensation: Competitive base salary commensurate with experience discretionary bonus eligible

Comprehensive benefits package: Medical, Dental, Vison, 401k w/company match

Travel: Periodic travel expected to support events and on-site media operations

About HMP Global

HMP Global is a leading healthcare event and content company producing world-class events, digital media brands, and education for healthcare professionals. With one of the largest networks of healthcare providers (HCPs) in the U.S., we deliver critical medical education and insights that influence clinical decision-making and industry innovation.

The Opportunity

HMP Global is seeking a strategic, hands-on Manager of Public Relations to lead external communications and day-to-day PR operations across the organization. This is a high-visibility role with broad ownership: amplifying our portfolio of industry-leading events, protecting and elevating our brand, serving as our primary point of contact for the press, and helping shape how HMP Global shows up to its employees, partners, and the wider healthcare community.

This role partners closely with HMP Global's executive communications advisor, who leads executive communications strategy, crisis counsel, and high-stakes corporate moments. The PR leader will execute against that strategy and own the day-to-day PR function, giving the right candidate strategic air cover and a senior thought partner, while still owning meaningful scope and visibility.

You will manage the PR planning and execution end-to-end, from pre-event media outreach and on-site press operations, to corporate announcements and press response. You will manage relationships with key reporters and editors, drive proactive media pitching for select stories, and ensure every external touchpoint reflects the strength of our brand. You will also support internal communications and corporate social media and help execute communications around M&A and other strategic initiatives as needed.

This role sits at the front edge of how AI is reshaping the communications function. We are looking for a leader who is genuinely fluent in AI tools and workflows, someone who has already integrated generative AI, AI-powered media monitoring, and AI-driven analytics into their day-to-day practice, and who can bring that fluency to bear across our PR operation. You will guide how AI is used responsibly and effectively in our communications work, raise the productivity and impact of every workstream you touch, and help establish HMP Global as a sophisticated, modern comms organization.

Key Responsibilities

Lead Event PR & Media Operations

• Own PR strategy and execution for all HMP Global events, including pre-event media outreach, on-site press operations, and post-event coverage.
• Review and approve press credential and media pass requests; manage the media application and vetting process end-to-end.
• Serve as the on-site press liaison at major events, coordinating interviews, briefings, and media access.
• Own and maintain the press and media sections of all event websites — including media credentialing pages, press kits, speaker assets, embargoed materials, and post-event coverage hubs — ensuring they are accurate, on-brand, and optimized for discoverability.

Drive Press & Media Relations

• Manage all incoming press inquiries, ensuring timely, accurate, and on-message responses.
• Develop and execute targeted media pitches for select stories, announcements, and thought leadership opportunities.
• Build and maintain strong relationships with key reporters, editors, and outlets across healthcare, media, and trade verticals.

Execute Corporate & Internal Communications

• Partner with the Executive Communications Advisor to execute corporate communications, including announcements, company milestones, and supporting materials for executive messaging.
• Draft and edit press releases, talking points, statements, executive communications, and internal memos.
• Help drive internal communications that keep employees informed, aligned, and engaged.

Elevate Corporate Social Media

• Own HMP Global's corporate social media presence across relevant platforms, including content strategy, calendar, and brand voice.
• Treat corporate social as a strategic owned channel — continuously raising the creative, editorial, and engagement bar to build brand awareness and maintain visibility with all key stakeholder audiences
• Partner with marketing and event teams to ensure consistent messaging and a unified brand voice across channels.

Drive Discoverability & AI-Era Visibility

• Ensure HMP Global, our events, and our spokespeople are visible across the full modern discovery surface, traditional SEO, AI Overviews, and generative engine results.
• Partner with marketing, content, and digital teams to align earned media, press releases, and owned content with how AI systems surface authoritative sources, applying SEO, AIO, and GEO best practices to pitching, distribution, and asset development.
• Build PR strategies that earn durable visibility, coverage, mentions, and citations that compound across both human search and AI-generated answers.

Operate the Press Inbox

• Manage the PR/press inbox through Zendesk, including triage, routing, response tracking, and reporting.

Support Crisis & Strategic Communications

• Provide hands-on execution support during crisis communications situations, working in close partnership with the Executive Communications Advisor who leads crisis strategy and counsel.
• Provide communications support for M&A activity and other strategic corporate initiatives as needed.

Apply AI to Elevate the Comms Function

• Use generative AI tools (e.g., ChatGPT, Claude, Gemini) to accelerate first drafts of press releases, pitch emails, talking points, social posts, internal memos, briefing documents, and Q&A prep, while maintaining a high editorial bar and brand voice.
• Leverage AI-powered features within Muck Rack and adjacent media intelligence platforms for smarter media list building, journalist matching, pitch personalization, and outreach optimization.
• Stand up AI-driven media monitoring, sentiment analysis, and share-of-voice tracking; turn raw coverage data into clear narratives and recommendations for leadership.
• Use AI for real-time social listening and early-signal detection on emerging issues, helping the team get ahead of stories and identify proactive opportunities.
• Apply AI tools to event coverage workflows, live transcription of keynotes and interviews, rapid summarization for press kits and recap content, and accelerated post-event reporting.
• Build and document repeatable AI-assisted workflows, prompts, and quality controls so the entire comms function operates faster and more consistently.
• Evaluate and pilot new AI tools as the landscape evolves, and serve as an internal champion and educator on responsible, accurate, and on-brand AI use across communications.

Qualifications

• 5 years of progressive PR and communications experience.
• Demonstrated experience leading PR for live events or in event-driven industries.
• Strong existing media relationships and a proven track record of securing high-quality coverage.
• Excellent writing and editing skills across formats (press releases, executive comms, social, internal).
• Experience supporting crisis communications situations as part of a broader team.
• Hands-on, daily working experience with generative AI tools (ChatGPT, Claude, Gemini, or comparable) applied to real PR and communications work—drafting, research, summarization, ideation, and analysis. Candidates should be ready to speak specifically to how AI has changed their workflow and the results it has produced.
• Practical experience using AI-powered media intelligence and monitoring capabilities (e.g., AI features within Muck Rack, AI-driven sentiment and coverage analytics).
• Proficiency with Muck Rack for media database management, pitching, and monitoring.
• Proficiency with Zendesk or comparable inbox/ticketing tools.
• Ability to commute to our East Windsor, NJ office Tuesday through Thursday.

Capabilities

• Strategic thinker with strong execution discipline.
• Exceptional communicator, capable of partnering with executive stakeholders and external media partners.
• Genuine AI fluency, comfortable designing prompts, building workflows, and critically evaluating AI outputs for accuracy, tone, and brand fit.
• Editorial judgment to know when AI accelerates the work and when human voice, relationships, or discretion must lead.
• Calm and decisive under pressure, comfortable making fast judgment calls in live-event environments and during high-volume press moments.
• Strong news instincts and a sharp sense for what makes a story land.
• Highly organized; able to juggle multiple workstreams, deadlines, and stakeholders without losing the thread.
• Collaborative and coachable, comfortable partnering with a senior advisor on strategy while owning the operational engine.
• Working knowledge of additional PR and media intelligence platforms (e.g., Cision, Meltwater, Critical Mention) is a plus.
• Experience supporting M&A or other corporate transaction communications is a plus.

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