What are the responsibilities and job description for the Creative Marketing Manager position at HME Companies?
HME Companies is seeking a strategic, hands-on Creative Marketing Manager to own and elevate the visual identity, storytelling, and brand experience across a growing portfolio of organizations, including Peaceful Pines Senior Living and HME Care.
This is a high-impact role that ideal for a creative leader who thrives both concepting big ideas and executing them personally. You will serve as the brand steward and primary creative force, shaping how our communities, residents, and teams are experienced across every touchpoint.
At HME, we believe stories matter. This role plays a critical part in translating those stories into compelling creative that drives occupancy, strengthens recruitment, and deepens community connection.
This is a rare opportunity to combine creative leadership, brand ownership, and meaningful impact in a people-centered organization. You won't just "support marketing"-you'll define how our brands show up in the world.
What You'll Own
HME Care is an Equal Opportunity, Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, or status as a protected veteran. Applicants who would like to request reasonable accommodation to the application or interview process should call Human Resources at 1-605-736-2732 or email hrdept@hmecompanies.net.
Must be able to pass background check
This is a high-impact role that ideal for a creative leader who thrives both concepting big ideas and executing them personally. You will serve as the brand steward and primary creative force, shaping how our communities, residents, and teams are experienced across every touchpoint.
At HME, we believe stories matter. This role plays a critical part in translating those stories into compelling creative that drives occupancy, strengthens recruitment, and deepens community connection.
This is a rare opportunity to combine creative leadership, brand ownership, and meaningful impact in a people-centered organization. You won't just "support marketing"-you'll define how our brands show up in the world.
What You'll Own
- Creative Direction & Brand Leadership
- Serve as the primary owner of creative direction across multiple brands and communities
- Define, evolve, and enforce visual identity, tone, and brand standards
- Lead concept development for campaigns, storytelling initiatives, and key organizational priorities
- Provide creative guidance and quality control across all outputs
- Hands-On Design & Content Creation (core focus)
- Personally design and produce high-quality assets, including:
- Sales and marketing collateral
- Digital and social assets
- Campaign creative
- Environmental and community signage
- Ensure all materials are on-brand, high-quality, and aligned to business objectives
- Support and execute photography, video, and multimedia storytelling
- Campaign Development & Performance
- Partner with marketing and leadership to develop integrated campaigns that drive Brand awareness and Occupancy & Lead generation
- Translate strategy into compelling creative execution
- Continuously evaluate and optimize creative based on performance and engagement
- Project & Workflow Management
- Manage multiple projects across brands with clear prioritization and deadlines
- Establish efficient creative workflows, timelines, and approval processes
- Coordinate with internal stakeholders and external vendors (printers, media, freelancers)
- Strong, consistent, and recognizable brand presence across all communities
- Creative that drives measurable results including increased qualified leads and stronger campaign performance
- High-quality, on-time delivery of creative across multiple concurrent initiatives
- Elevated storytelling that reflects the human experience of our residents and teams
- Trusted creative partner to leadership and community teams
- 3-5 years of experience in creative marketing, brand design, or related field
- Strong portfolio demonstrating both conceptual thinking and execution
- Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop required; Premiere/After Effects a plus)
- Proven ability to both think strategically about brand and campaigns and execute high-quality design work independently
- Experience managing multiple projects in a fast-paced environment
- Strong communication skills and ability to collaborate across teams
- Passion for storytelling, brand building, and human-centered marketing
- Valid driver's license and willingness to travel regionally as needed
- Experience in senior living, healthcare, hospitality, or other service-driven industries
- Bachelor's Degree in Graphic Design, Advertising, Marketing, or similar
- Photography, videography, or multimedia production experience
- Familiarity with work management tools (Asana, Monday.com, etc.)
- Experience working with external vendors and creative partners
HME Care is an Equal Opportunity, Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, or status as a protected veteran. Applicants who would like to request reasonable accommodation to the application or interview process should call Human Resources at 1-605-736-2732 or email hrdept@hmecompanies.net.
Must be able to pass background check