Senior Integrated Marketing Manager

Description

The Senior Integrated Marketing Manager owns end-to-end GTM strategy and integrated campaign execution for a defined line of business. This role operates at the intersection of demand generation, product marketing, sales, and customer engagement – setting the plan, aligning stakeholders, and delivering measurable pipeline and revenue impact.

The ideal candidate is a high-output, full-stack B2B marketer who can translate strategy into execution across channels, influence and align cross-functional partners. You bring strong business judgment and ability to operate with high ownership in a fast-paced environment. 

Duties & Responsibilities: 

• Own integrated marketing strategy and execution for a specific line of business, aligned to pipeline and revenue targets
• Architect and execute multi-touch programs across digital, events, ABM, content and partner channels
• Own end-to-end campaign lifecycle and drive continuous improvement 
• Lead event, webinar, field marketing strategy and execution
• Partner with Product Marketing to translate established messaging and positioning into campaign narratives and integrated programs
• Align with Sales leadership on account strategy, pipeline acceleration, and deal progression 
• Own audience strategy in marketing automation and ABM platforms to improve conversion and velocity
• Analyze performance across campaigns and channels; use insights to optimize outcomes and improve ROI
• Own performance reporting (pipeline contribution, conversion rates, engagement) and present recommendations to stakeholders 
• Manage external partners (agencies, contractors, vendors) to deliver high-quality work on time and on plan
• Create high-level content including campaign messaging, web copy, blogs, and ad copy
• Partner with channel owners (paid, SEO/SEM, social) to define integrated plans and improve acquisition efficiency 
• Lead program management across multiple initiatives

Required Qualifications:

• 7-10 years experience in B2B marketing, preferably in technology or cybersecurity
• Bachelor’s Degree required 
• Proven track record owning integrated marketing programs that drive pipeline and revenue
• Deep experience with Salesforce and modern marketing automation platforms (preferably HubSpot)
• Strong experience with ABM platforms (preferably 6sense)
• Demonstrated ability to execute multi-channel campaigns including digital, events, webinars, and content
• Strong analytical skills with proficiency in Excel and marketing performance analysis
• Experience managing agencies, vendors, and external partners
• Excellent writing and communication skills across web, content, and advertising
• Strong stakeholder management and executive communication skills
• Experience operating in fast-paced, high-growth environments with shifting priorities 

Core Attributes:

• High ownership and accountability for results
• Scrappy, execution-focused, and not above any task required to drive outcomes
• Strong critical thinker with the ability to operate in ambiguity 
• Collaborative leader who elevates partners and contributes to overall team success
• Curious, fast learner with a bias toward action
• Comfortable using new tools, technologies, and AI-enabled marketing solutions
•  Ability to balance strategy with hands-on execution 

About HITRUST
HITRUST is the leader in validated cybersecurity assurance used in third-party risk management and compliance. HITRUST delivers assurance and certification programs for the application and independent validation of security, privacy, and AI controls, harmonized across more than 60 authoritative standards and frameworks. Its threat-adaptive approach combines tiered, selectable assessments (e1, i1, r2, and AI), an ecosystem of over 100 independent assessment firms, centralized quality assurance, standardized reporting, and a powerful SaaS platform to enable consistent, defensible, and scalable assurance. HITRUST delivers the only assurance certification with defensible proof of security, demonstrated by a 99.62% breach-free rate among certified environments in the 2026 Trust Report. For nearly 20 years, HITRUST has defined the standard for trustworthy cybersecurity proof, helping organizations demonstrate measurable cybersecurity resilience across their enterprises and third-party ecosystems.

HITRUST is an equal opportunity employer that is committed to diversity and inclusion in the workplace.

We prohibit discrimination and harassment of any kind based on race, color, region, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.