Jr Creative Strategist

Jr. Creative Strategist

We're looking for a Jr. Creative Strategist who can help us make paid social ads that people actually watch, click, and buy from.

What "creative strategy" means at Hitch

The old split was strategists do decks, creatives do ideas.

Creative strategy is the overlap.

• you find the human truth
• you turn it into a clear angle for the right awareness level
• you translate that into hooks, formats, and scripts
• you read what worked in the account and make the next batch smarter

What you'll actually do

• Pull insights from the places real customers talk: reviews, social media, Reddit, competitor ads, and more.
• Write hooks, on-screen text, voiceover lines, and CTAs for paid ads.
• Build ad concepts and variants that test a clear hypothesis.
• Turn one angle into many executions without losing the core idea.
• Write creator briefs for UGC ads.
• Diagnose performance across the three layers and apply findings into the next round.

1. Attention (hook rate, hold rate), 
2. Engagement (CTR, CPC), 
3. Conversion (CPA, ROAS, CVR, AOV) 

What we care about

• You have good taste and strong opinions.
• You can write well and persuasively. We are looking for a talented copywriter for this position.
• You understand pacing well within the context of paid social ads (why some ads feel long at :06 and others hold your attention to :30)
• You think in angles and audiences, not merely "ad ideas."
• You've worked on paid social before (in-house, agency, or freelance).
• You can take feedback well.
• You can be wrong quickly and improve quickly.
• You believe speed beats polish in early testing (a pile of rough iPhone videos beats one perfect hero ad that takes a month to produce)
• You're online enough to be tapped into what people care about.
• You can work with art directors, editors, and media buyers across the full creative process.

How you’ll be evaluated

• The data: hook rate, hold rate, CTR, CVR, CPA/ROAS. Did the ad stop people, hold them, earn the click, and convert profitably?
• Concept quality: Was your idea interesting and original?
• Insight depth: Was your strategic hypothesis built on real customer truth?
• Craft: Would your best ad hold up next to the best work in the category?

Nice-to-haves (not required)

• You can cut rough edits in CapCut or editing platform of your choice.
• You can produce graphics at a basic level.
• You’ve created content before.
• You've written for TikTok/Reels/Shorts ads specifically.
• You've used Foreplay, Motion, or similar creative research tools.
• You've built a swipe file or have a habit of saving good ads.
• You know your way around Meta Ads manager

Role details

• Title: Junior Creative Strategist
• Time: 40 hrs/week
• Compensation: hourly
• Location: In-office (East Austin)

Start: ASAP