What are the responsibilities and job description for the VP - Non Rewards / Value Portfolio - Existing Customer Engagement position at Hispanic Technology Executive Council?
About Citi
Citi, the leading global bank, has approximately 200 million customer accounts and provides consumers, corporations, governments, and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments, and accessing the capital markets on behalf of our clients.
Citi's Mission and Value Proposition explains what we do, and Citi Leadership Standards explain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients' and the public's trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities.
Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background, and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop are widely available to all.
Background & Position Summary
The Branded Cards business serves 29 million customer relationships across the US, processing approximately nearly 5 billion purchase transactions annually, with about $400 billion in sales volume, and over $90 billion in customer loans. We offer a combination of class leading proprietary value propositions such as the Citi Simplicity, Citi Double Cash, and Citi Rewards products as well as co-branded credit cards with iconic industry leaders such as Costco, American Airlines and AT&T. These value propositions are supported by our proprietary Thank You rewards program, a broad range of digital lending programs such as Flex Loan and Flex Pay, and industry leading digital experiences delivered through Citi Online and the Citi Mobile app.
The Citi Value (Non-Rewards) business is one of the largest books in US Cards - with the most cardmembers and generating the highest revenue within Citi Proprietary Cards business. The Value product team consists of 3 products (Secured Card, Simplicity and Diamond Preferred) and is part of the larger Branded Cards Proprietary Product Management organization - responsible for Product and Business Management (P&L responsibility, Strategy and Planning, Budgeting, Strategic Initiatives), New Product Development (Innovation, Portfolio Strategy, Product Development, Product Launch), Marketing Strategy (Targeting, Messaging, Communication strategies) and Customer Experience (all aspects of our Card members' experience through all channels).
This portfolio holds significant strategic focus for the organization, with high visibility and attention given its size and profitability. The Company has significant investment in this area and the need for new approaches to growth is urgent and requires fresh, innovative, and analytical thinking.
Key Responsibilities
The objective of the position is to define, implement and manage a comprehensive customer engagement approach that will leverage marketing programs in creative ways to ensure continuous card use through customer lifecycle. A successful candidate will play a key role in the design of the overall strategy, informed by customer behavior insights, and will drive prioritization and implementation the defined efforts.
- Support the development of medium- and long-term customer engagement and retention strategy, utilizing data driven insights and partnering with marketing partners on execution
- Engage with all marketing program leads and analytics partners to drive learning agendas to evolve customer engagement approach
- Evaluate behavior and engagement indicators across stages of customer lifecycle to define a tailored approach to different customer segments
- Partner with decision management and marketing program managers to define and implement robust tracking of existing customer engagement programs
- Support to new product development team with the customer engagement strategy
- Engage in Financial Inclusion and Racial Equity (FI&RE) efforts as the subject expert for Secured Card and new to credit segments. Support product governance and approval activities related to FI&RE initiatives
- Monitor and resolve control issues by partnering with functional teams across the business (legal, control, technology, etc.) to review, identify and implement solutions to issues
Candidate Qualifications
- Bachelor's Degree in economics, finance, accounting, engineering, mathematics, statistics, business, computer science or related quantitative discipline
- Strong analytical skills and comfort with credit card financials
- Project management and time-management skills with the ability to drive multiple projects simultaneously
- Self-motivated with strong creativity and curiosity
- Influencing skills - ability to work across multiple teams, functions, and businesses
- Strong written and verbal communication skills
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Job Family Group:
Product Management and Development-------------------------------------------------
Job Family:
Product Management------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Primary Location:
Wilmington Delaware United States------------------------------------------------------
Primary Location Salary Range:
$110,890.00 - $166,340.00------------------------------------------------------
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review .
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