Marketing & Communications Consultant – Hispanic Dental Association (HDA)

Marketing & Communications Consultant (Independent Contractor, 1099)

Hispanic Dental Association (HDA)

Engagement: Independent Contractor (1099)

Location: Remote

Reports To: Executive Director

Commitment: Approximately 10 hours per week

Compensation: $35.00 per hour (additional project hours may be authorized at the same rate)

About HDA

Founded in 1990, the Hispanic Dental Association is a national organization committed to improving the oral health of Hispanic/Latinx and underrepresented communities. As the leading voice for Hispanic oral health, HDA provides service, education and research, advocacy, and leadership opportunities for healthcare professionals.

Through its national network of professional and student chapters, educational initiatives, community outreach, Annual Conference, scientific journal, and strategic partnerships, HDA works to promote oral health equity, develop future generations of dental professionals, and strengthen the representation and impact of Hispanic dental professionals nationwide.

Position overview

HDA is seeking a creative, organized, and detail-oriented Marketing & Communications Consultant to support the organization's marketing, communications, branding, and member engagement efforts.

The consultant will provide hands-on support for social media, content development, graphic and promotional materials, website updates, press releases, and marketing analytics, working with the Executive Director and program representatives to keep HDA's communications timely, accurate, professional, and consistent across national platforms, chapters, and programs.

The ideal candidate works well independently, manages multiple assignments, and can translate organizational initiatives into engaging marketing and communications.

Key responsibilities1. Social Media Management and Content Development

•     Develop, schedule, and publish content across Facebook, Instagram, LinkedIn, X, YouTube, and other HDA platforms

•     Create graphics, captions, and announcements highlighting HDA programs, membership, partnerships, accomplishments, and events

•     Maintain a content calendar and posting schedule

•     Monitor activity, grow engagement, and help route social media inquiries in coordination with HDA leadership

2. Organizational Branding and Chapter Support

•     Promote consistent use of HDA's logo, colors, messaging, and visual identity

•     Develop branding guidelines and reusable templates for professional chapters, student chapters, committees, and programs

•     Help chapters use HDA branding correctly and review chapter materials on request

•     Identify and correct outdated or inconsistent branding

3. Program and Initiative Marketing

•     Promote HDA's national programs, educational activities, community outreach, and partnerships, including HDA BOLD

•     Coordinate with program representatives for information, deadlines, and photographs

•     Share program accomplishments, participant stories, and organizational impact

4. Annual Conference and Student Regional Conference

•     Support marketing campaigns for the Annual Conference and Student Regional Conference

•     Promote registration, speakers, sessions, sponsors, exhibitors, and award recipients

•     Help increase registration, attendance, sponsor visibility, and student participation

•     Produce post-conference highlights, acknowledgments, and recaps

5. Journal of the Hispanic Dental Association (JHDA)

•     Promote journal publications, research articles, authors, and calls for submissions

•     Increase awareness and readership among dental professionals, researchers, and students

•     Highlight HDA's scientific, educational, and professional contributions

6. Membership Engagement and Communications

•     Create content that keeps members informed about activities, benefits, and opportunities

•     Support membership recruitment, renewal, and retention through digital communications

•     Assist with newsletters, member announcements, leadership updates, and member achievements

7. Website Content Support

•     Make routine, approved updates to program information, events, news, and photographs

•     Flag outdated content and broken links to the Executive Director

•     Improve the presentation and accessibility of marketing information on the site

8. Public Relations and Written Communications

•     Draft press releases, media advisories, articles, feature stories, and organizational announcements

•     Prepare communications recognizing sponsors, partners, members, volunteers, and leaders

•     Submit materials requiring approval to the Executive Director before distribution

9. Marketing Analytics and Reporting

•     Track reach, impressions, engagement, clicks, and audience growth across platforms

•     Monitor campaign performance and identify what content works best

•     Provide concise monthly marketing activity and performance reports

•     Help set measurable marketing and communications objectives

10. General Support

•     Maintain organized digital files of graphics, photographs, templates, and approved communications

•     Stay current on social media and digital marketing practices for nonprofits and associations

•     Support additional marketing projects as identified by the Executive Director

Key deliverables

•     Regularly scheduled social media content and a coordinated content calendar

•     Consistent application of HDA branding

•     Promotional materials for programs, conferences, and initiatives

•     Routine website updates

•     Draft press releases, announcements, and newsletters

•     Marketing resources and templates for chapters

•     Monthly analytics and activity reports

Specific priorities will be set with the Executive Director based on organizational needs and allocated hours.

QualificationsEducation and Experience

•     Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Graphic Design, or a related field preferred; relevant experience will be considered in place of a degree

•     Professional experience in marketing, communications, social media management, or digital content development

•     Experience managing social media for nonprofits, associations, or professional groups preferred

•     Experience with website content management systems

•     Experience supporting conferences or membership-based organizations is a plus

Technical Skills

•     Proficiency with Facebook, Instagram, LinkedIn, X, and YouTube

•     Graphic design experience with Canva or Adobe Creative Suite

•     Familiarity with social media scheduling and analytics tools

•     Strong writing, editing, proofreading, and visual communication skills

•     Ability to compile, interpret, and present digital marketing metrics

Professional Attributes

•     Strong organization, time management, creativity, and attention to detail

•     Ability to manage multiple projects and work independently within deadlines

•     Professional judgment and discretion with organizational information

•     Collaborative approach with leadership, chapters, members, and program representatives

•     Cultural awareness and commitment to HDA's mission and the communities it serves

Consulting arrangement

This is an independent contractor (1099) engagement at $35.00 per hour for approximately 10 hours per week, performed remotely. Additional hours must be approved in advance by the Executive Director. The consultant will invoice for hours worked with a summary of services, is responsible for their own taxes and insurance, and is not eligible for employee benefits. Scope, deliverables, and terms will be set out in a separate independent contractor agreement.

Equal opportunity

The Hispanic Dental Association is an equal opportunity organization that values diversity, inclusion, and cultural competence, and encourages qualified individuals from all backgrounds to apply.

How to apply

Please submit:

•     Current resume

•     Brief cover letter describing your relevant marketing and communications experience

• Candidates selected for interviews should be prepared to share a portfolio or examples of social media campaigns, graphic design, written communications, or other marketing work.