What are the responsibilities and job description for the Marketing Lead position at HireTo by Kuvaka?
We are looking for our first US-based Marketing Lead to build and lead the function from scratch. This is a high-impact, builder role, responsible for spearheading the first top-of-funnel strategy across field and digital marketing for the entire company, with a sharp focused on enterprise insurance and healthcare sectors.
What You'll Do
What You'll Do
- Launch field marketing: conferences, private events, exec roundtables
- Drive digital campaigns across SEO, paid, email, ABM, and social
- Own messaging, content, and GTM for enterprise AI products
- Build the marketing stack using AI tools for automation and scale
- Work closely with sales and product to align on ICP, GTM, and growth strategy