Digital Content Specialist

Job Title: Digital Content Specialist

Duration: 12 Months Contract

Location: Ada, MI

1st Shift: 08:00:AM - 05:00:PM

Responsibilities:

• You will help build and grow engaged social communities by managing global channels on Instagram, Facebook, YouTube, Twitter, web channels, and more.
• Responsibilities include editorial calendar planning, content creation, copywriting, creating Instagram stories, scheduling and posting content, engaging with followers on the company social pages, responding to comments, questions, and direct messages, tracking and reporting analytics, and more.
• The role will collaborate closely with Digital Content Leads, the Creative team, Brand Management teams, technology team, and many others.

Qualifications:

• 0-1 years’ experience in content creation, digital content management, social management (internships considered).
• Demonstrated ability to understand content marketing and social content strategy and foster a social media community for specific business purposes, with clear calls to action and measurable KPIs.
• Experience with tracking, reporting, tagging, analytics, and experience with insights on content performance/usage and trends.
• Bachelor’s Degree in Social Media, Communications, Public Relations, or a related field.
• Experience in community managing brand/business social platforms and knowledgeable of the platform best practices across Instagram, Facebook, YouTube, Twitter, etc.
• Demonstrated skill in content production, content execution, content planning, and content copywriting.
• Understanding of content analytics, content performance, and usage.
• Project management skills, planning, executing, and meeting project deadlines.
• Understanding of emerging global social platforms and content trends.
• Being proactive in communications and problem solving across plans, projects, issues, and executions with partners.
• Demonstrated curiosity to learn and continuously develop and refine skills.