What are the responsibilities and job description for the Growth Content Strategist position at Hinge Health?
About The Role
Join the team transforming how millions of people access MSK care by crafting the messages that help them take the first step. As a Content Strategist on our Brand, Creative, and Content team, you will play a pivotal role in our enrollment engine, writing clear, engaging, and effective copy for our core channels. You will turn complex healthcare information into accessible, motivating narratives that drive member engagement and improved health outcomes.
What You'll Accomplish
At Hinge Health, we’re using technology to scale and automate the delivery of healthcare – starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide. With an AI-powered human-centered care model, Hinge Health leverages cutting-edge technology to improve outcomes, experiences and costs to help people move beyond their pain.
The platform addresses a broad spectrum of MSK care – from acute injury, to chronic pain, to post-surgical rehabilitation – through personalized, evidence-based care. As the preferred partner to 50 health plans, PBMs and other ecosystem partners, Hinge Health is available to over 20 million people across more than 2,550 employers. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore. Learn more at http://www.hingehealth.com
What You'll Love About Us
Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter. By submitting your application you are acknowledging we are using your personal data as outlined in the personnel and candidate privacy policy.
Compensation Range: $99.2K - $148K
Join the team transforming how millions of people access MSK care by crafting the messages that help them take the first step. As a Content Strategist on our Brand, Creative, and Content team, you will play a pivotal role in our enrollment engine, writing clear, engaging, and effective copy for our core channels. You will turn complex healthcare information into accessible, motivating narratives that drive member engagement and improved health outcomes.
What You'll Accomplish
- In your first 3 months: You will immerse yourself in our brand voice and creative operations, managing high-volume copy requests and ensuring accuracy across multiple client deployments and templates.
- In your first 6 months: You will execute high-impact email and direct mail campaigns, adapting our messaging frameworks for ecosystem partners while ensuring alignment with both Hinge Health and partner standards.
- In your first year: You will actively collaborate on optimization experiments, using data-driven learnings to refine subject lines, headlines, and CTAs that measurably improve member enrollment and engagement.
- A "Learn-it-all": You use data to inform your writing, are familiar with A/B testing, and constantly look for ways to optimize performance.
- A Trust Builder: You collaborate effectively with designers and senior strategists, ensuring every piece of communication—from an SMS to a mailer—is error-free and on-brand.
- Resilient: You thrive in a fast-paced environment, capable of adapting to different brand voices and managing multiple deadlines with impeccable attention to detail.
- 2 years of copywriting or content marketing experience.
- Experience writing for email marketing or direct response channels.
- Bachelor’s degree or equivalent work experience.
- Experience with B2B2C or healthcare communications.
- Familiarity with A/B testing and using data to inform writing.
- Strong proofreading and editing skills.
At Hinge Health, we’re using technology to scale and automate the delivery of healthcare – starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide. With an AI-powered human-centered care model, Hinge Health leverages cutting-edge technology to improve outcomes, experiences and costs to help people move beyond their pain.
The platform addresses a broad spectrum of MSK care – from acute injury, to chronic pain, to post-surgical rehabilitation – through personalized, evidence-based care. As the preferred partner to 50 health plans, PBMs and other ecosystem partners, Hinge Health is available to over 20 million people across more than 2,550 employers. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore. Learn more at http://www.hingehealth.com
What You'll Love About Us
- Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
- Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
- Modern life stipends: Manage your own learning and development.
Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter. By submitting your application you are acknowledging we are using your personal data as outlined in the personnel and candidate privacy policy.
Compensation Range: $99.2K - $148K
Salary : $99,200 - $148,000