Director - Property Marketing

Overview

When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines.

Responsibilities

The Director, Property Marketing, is responsible for leading the strategic development and execution of property marketing across the Sunbelt market spanning multiple asset classes.

Reporting to the Senior Director, Portfolio Marketing – Americas, this role aligns asset strategy, customer insight, brand positioning, and go-to-market execution to drive measurable commercial outcomes across the full asset lifecycle.

Operating within the Global Property Marketing framework, the Director ensures each asset is clearly positioned in market, supported by effective and targeted go-to-market strategies, and contributing to broader portfolio performance and long-term value creation.

This role further strengthens a portfolio-led approach to property marketing, embedding marketing early in the asset lifecycle and deepening cross-functional partnership to drive consistent, commercially focused outcomes.

• Own marketing strategy across a portfolio of assets, ensuring alignment with asset-level business plans and investment objectives
• Partner with Asset Management, Development, and Management Service to shape asset strategy, including positioning, target customers, and commercial approach
• Provide input into early-stage product strategy, amenity mix, and customer experience to ensure strong market alignment
• Support assets across multiple classes (e.g., residential, PBSA, mixed-use, commercial), adapting strategy based on lifecycle stage and market dynamics
• Define and evolve clear, differentiated positioning for each asset, grounded in market insight, customer segmentation, and competitive context
• Ensure alignment with the broader brand while enabling each asset to express a distinct, locally relevant identity
• Translate strategy into compelling narratives that resonate with target audiences and support leasing and revenue objectives
• Lead the development of go-to-market strategies for launches, lease-up, repositioning, and stabilization phases
• Define channel strategy, campaign approach, and phasing aligned to asset lifecycle and timelines
• Oversee execution of integrated campaigns across digital, brand, property level PR, and partnerships, ensuring consistency and quality
• Establish and track KPIs tied to commercial outcomes (leasing velocity, lead conversion, occupancy, revenue)
• Leverage data and insights to continuously optimize performance and inform decision-making
• Partner with Global Digital Marketing Operations to ensure adoption of platforms, tools, and reporting frameworks
• Act as the primary marketing partner to Development, Asset Management, and Management Services and regional leadership within the cluster.
• Lead cross-functional coordination across assets and teams, ensuring marketing strategies are connected, sequenced, and optimized at a portfolio level rather than in isolation
• Drive alignment across global frameworks and local market execution, ensuring consistency in approach while enabling thoughtful adaptation to market conditions
• Partner closely with Global Marketing, Communications, Digital, and Place & Destination Marketing to translate positioning into cohesive, end-to-end customer experience and activation
• Influence senior stakeholders by bringing clear, data-driven marketing perspectives that shape asset decisions, investment priorities, and go-to-market approaches
• Oversee agency relationships across the portfolio, ensuring strong strategic input and high-quality execution
• Drive consistency in briefing, scope, and performance management across partners
• Embed best practices and scalable approaches across the portfolio

Qualifications

Minimum Requirements include: 

• 8 years of experience in marketing, ideally within real estate, property management or multi-asset environments
• Experience managing marketing across a portfolio of assets and/or multiple asset classes
• Strong expertise in brand positioning, customer strategy, and go-to-market execution
• Commercially minded, with the ability to connect marketing activity to leasing, revenue, and asset performance
• Experience working in a matrixed organization
• Focused on achieving measurable outcomes and delivering high-quality results through consistent performance and goal-oriented actions.
• Able to pivot and adjust approaches in response to changing circumstances, needs, and priorities.
• Actively drives transformation and improvement, advocating for innovation and continuous development within the firm.
• Makes decisions based on long-term vision and strategic objectives, ensuring alignment with overall business goals.
• Comfortable with uncertainty and able to thrive in dynamic environments, swiftly adjusting to new challenges and opportunities.
• Committed to managing resources efficiently, ensuring financial sustainability, and making sound budgetary decisions to support business growth.
• Forms mutually beneficial relationships with other individuals or groups.
• Actively seeks to expand one’s knowledge base and learn from experiences.

Closing

At Hines, we strive for excellence as a leading global real estate investment manager, driven by our by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion¹ of assets across such property types as living, office, retail, mixed-use, logistics and life science projects – all designed to enhance value, connection and inspiration. Our strategic approach integrates local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs.

While our projects are renowned for enhancing cities and pioneering sustainable practices, we recognize that the true driving force behind Hines' success is our 5,000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward. This is why we prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team, we cultivate an inclusive environment where everyone, including our clients, can thrive.

Hines is proud to be named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2024. ¹Includes both the global Hines organization and RIA AUM as of December 31, 2023.

We are an equal opportunity employer and support workforce diversity.

No calls or emails from third parties at this time please.

Salary : $93