Content - Manager or Senior Manager

Overview

When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines.

Responsibilities

The Manager or Senior Manager of Content, will play a key role in furthering Hines’ thought leadership program. This individual will report to the Director, Content and lead the creation of thought leadership tied to Hines’ global real estate operating platform, and support the Director, Content on other thought leadership content creation as necessary.

This role requires a strategic thinker and seasoned writer who is able to synthesize large amounts of information and create compelling narratives that inform the market and further Hines’ reputation as a leader. This individual will need to be proactive in sourcing content and thought leadership ideas from across the global platform, and work to ensure all content uses Hines’ voice and is synchronized with the myriad of content Hines’ Marketing & Communications team produces. Responsibilities include, but are not limited to:

Content Creation

• Create compelling thought leadership for the real estate platform: Own creating high-level thought leadership exploring Hines’ key themes through the lens of the global real estate operating platform. This will include SME bylines, one-pagers, whitepapers, and other content forms.
• Support campaigns: Write emails, social media, web copy as needed to support the campaign roll outs of thought leadership.
• Work cross-functionally to create new content: Collaborate with a wide range of stakeholders from the real estate and investment businesses to come up with creative content ideas to showcase our operating platform.
• Executive writing support: Write on behalf of executives as needed to promote the Hines brand. This will include video scripts, social media posts/LinkedIn articles, and potentially internal emails.
• Be a brand guardian: Help maintain brand integrity by consistently working within and assisting with updates to the Hines style and voice guides, embedding both into every content piece.       

Project Coordination

• Support content calendar: Assist in keeping a clear, strategic content calendar that synchs with broader Hines content deliverables.
• Support tone of voice and style guide creation : Assist in the creation of and updates of Hines’ tone of voice and style guides to ensure consistent usage across the firm.
• Assist in content campaigns: Work with Director, Content and Director, Integrated Communications on embedding content principles into creative, long-tail campaigns.
• Support Director, Global Content on other writing needs: Provide written materials, editing and other tasks as needed by the Director of Global Content.

Core Attributes

• Results-oriented: Focused on achieving measurable outcomes and delivering high-quality results.
• Flexible: Able to pivot and adjust approaches in response to changing circumstances and priorities.
• Change agent: Actively drives transformation and improvement, advocating for innovation and continuous development.
• Strategy-led: Makes decisions based on long-term vision and strategic objectives.
• Adaptable: Comfortable with uncertainty and able to thrive in dynamic environments.
• Fiscally Responsible: Committed to managing resources efficiently and making sound budgetary decisions.
• Building Alliances: Forms mutually beneficial relationships with other individuals or groups.
• Personal Learning: Actively seeks to expand knowledge and learn from experiences.

Qualifications

Minimum Requirements include:

• Bachelor's degree from an accredited institution.
• Seven or more years of experience in communications, project management, and messaging development in relevant industries such as real estate or investment management.
• Demonstrated expertise in managing multiple, simultaneous initiatives, ensuring on-time delivery without compromising quality.
• Advanced writer with the ability to synthesize significant amounts of information and translate into compelling content.
• Advanced knowledge of Microsoft word processing.
• Comfortable with systems that monitor progress, manage deliverables, and integrate stakeholder feedback.
• Exceptional writing and content creation skills, ensuring clarity, quality, and alignment with Hines’s voice.
• A proven ability to work across departments while managing competing priorities.
• Compensation: New York - $111,000 - $120,000; Houston - will be based on experience

Closing

At Hines, we strive for excellence as a leading global real estate investment manager, driven by our by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion¹ of assets across such property types as living, office, retail, mixed-use, logistics and life science projects – all designed to enhance value, connection and inspiration. Our strategic approach integrates local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs.

While our projects are renowned for enhancing cities and pioneering sustainable practices, we recognize that the true driving force behind Hines' success is our 5,000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward. This is why we prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team, we cultivate an inclusive environment where everyone, including our clients, can thrive.

Hines is proud to be named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2024. ¹Includes both the global Hines organization and RIA AUM as of December 31, 2023.

We are an equal opportunity employer and support workforce diversity.

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