General Manager - Franchise

Job Requirements

The General Manager is responsible for leading all aspects of operations at Hilton DFW Lakes, a

397-room full-service hotel and conference center. This role drives overall hotel performance

through strategic revenue generation, cost control, guest satisfaction, and team development,

while maintaining the integrity of the asset and Hilton brand standards.

As a leader within Avion Hospitality, the General Manager is expected to embody and promote a

culture grounded in trust, transparency, and results—fostering an environment where teams are

empowered, communication is open, and performance expectations are clear and measurable.

KEY RESPONSIBILITIES

Strategic Leadership & Financial Performance

• Lead all aspects of hotel operations to achieve profitability, revenue growth, and operational

excellence.

• Own full P&L; performance with focus on GOP growth, labor productivity, and flow-through

optimization.

• Lead weekly forecasting, pace reporting, and comp set positioning to outperform market

competitors.

• Partner with ownership on capital planning, asset enhancements, and long-term strategic

initiatives.

Requirements

 

Sales, Revenue & Market Positioning

• Position the hotel as a premier DFW conference destination, optimizing group, corporate, and

leisure demand.

• Drive group strategy including base business, in-year pickup, and shoulder night optimization.

• Maximize total revenue across Rooms, Food & Beverage, and Catering.

• Leverage airport proximity and key local demand generators to drive occupancy, ADR, and

total revenue.

Conference & Event Operations

• Oversee a high-volume conference operation (63,000 sq. ft. of meeting space) with strong

focus on execution, client satisfaction, and repeat business.

• Collaborate closely with Conference Services and Sales teams to ensure seamless group

execution.

Food & Beverage Leadership

• Direct multi-outlet Food & Beverage and banquet operations. 

• Drive profitability, service excellence, and strong catering margins.

Guest Experience & Brand Standards

• Deliver an elevated guest experience across a full-service hotel environment, including

indoor/outdoor pool and campus-style layout, while maintaining Hilton brand standards.

• Maintain a visible leadership presence throughout the property.

Team Leadership & Culture

• Lead a cross-functional leadership team across Rooms, F&B;, Engineering, Finance,

Revenue, Events, and Sales.

• Foster a culture rooted in trust, transparency, and results.

• Promote accountability, communication, and development.

Community & Industry Engagement

• Represent the hotel within the DFW business community.

• Build relationships with key clients and partners.

Work Experience

EXPERIENCE & EDUCATION

• Prior General Manager experience required, preferably in a large full-service or conference

hotel.

• 6 years of progressive hotel leadership experience.

• Strong group sales, catering, and revenue strategy background.

• Experience in airport or corporate-driven markets preferred.

• Bachelor’s degree preferred.

IDEAL CANDIDATE PROFILE

• Proven GM experience in a large, complex hotel.

• Strong financial and operational leadership.

• Demonstrated ability to drive top-line and bottom-line performance.

• Aligned with Avion’s values of trust, transparency, and results.

ADDITIONAL INFORMATION

This job description is not intended to be all-inclusive. Responsibilities may evolve based on

business needs.

Disclaimer
This job posting is for a position at a hotel that is owned and operated by an independent franchisee. The franchisee controls all aspects of the hotel’s employment practices, including recruiting, hiring, salary, benefits and compensation decisions, and the collection and processing of the personal data that you provide on this website. If you accept this position, you will be employed by a franchisee and not by Hilton. You will not be eligible from compensation or benefits from Hilton. You will be eligible for compensation or benefits only as may be provided to you by the independent franchisee.