What are the responsibilities and job description for the Sales Director — Local Digital Advertising position at Hilton Head Islanders?
Now Hiring: Sales Director — Local Digital Advertising
Hilton Head Island & Bluffton, South Carolina
We are seeking a hands-on sales leader to build a profitable advertising sales operation across an established network of local websites serving visitors, residents, homeowners, and businesses.
This opportunity is for someone who can personally prospect, close accounts, develop lasting customer relationships, and build the systems needed to grow a sales team.
About the Role
You will lead the development and sale of monthly advertising subscriptions, sponsored placements, enhanced business profiles, and promotional packages across websites covering local dining, golf, travel, real estate, and community resources.
Your mission is to build a growing base of paying advertisers who renew because they receive measurable value.
Responsibilities
- Identify prospective advertisers and connect with business owners and marketing decision-makers.
- Generate opportunities through phone calls, email, networking, and in-person visits.
- Present advertising packages, prepare proposals, and close new accounts.
- Refine packages and pricing based on customer needs, results, and delivery costs.
- Establish and maintain a CRM, sales pipeline, and consistent follow-up process.
- Coordinate advertiser onboarding and campaign launches with our team.
- Review results with clients and manage renewals, upgrades, and referrals.
- Track collected revenue, customer retention, acquisition costs, and account profitability.
- Develop sales scripts, proposal templates, and repeatable procedures.
- Recruit and coach additional sales representatives once the sales process is proven.
What Success Looks Like in Your First 90 Days
- Clear advertising offers with defined pricing and deliverables.
- An organized pipeline of qualified local prospects.
- An initial group of paying advertisers with active campaigns.
- Consistent reporting on sales activity, revenue, and fulfillment costs.
- A practical plan for retaining customers and expanding sales.
Performance targets will be established based on available resources, audience data, and advertising inventory.
Qualifications
- Proven success selling local advertising, digital marketing, sponsorships, or related business services.
- Experience generating your own prospects and closing new business.
- Strong presentation, negotiation, organization, and follow-up skills.
- Ability to explain advertising performance and customer value clearly.
- Experience managing recurring accounts and renewals.
- Ability to work independently and take responsibility for results.
- Availability for local business visits and client meetings.
- Familiarity with Hilton Head Island and Bluffton; existing business relationships are a strong advantage.
Sales management experience is valuable, but this is a hands-on selling role—not solely a team-management position.
Compensation & Schedule
Compensation will be negotiated based on experience and responsibilities, with performance incentives tied to collected revenue and customer retention. Schedule and employment terms will be discussed during the interview process.
How to Apply
Submit your résumé and a brief introduction through this website’s contact form. Use the subject line “Sales Director Application.”
Please include:
- Your relevant sales experience and examples of results.
- Your experience retaining and growing customer accounts.
- Your connections to the Hilton Head and Bluffton business community.
- Your availability and compensation expectations.
Pay: $1.00 - $100,000.00 per month
Benefits:
- Flexible schedule
Work Location: Remote
Salary : $1,000 - $100,000