Visual Media Specialist

Elevate Brand Through Visual Excellence

The Visual Media Specialist plays a pivotal role in Hilti North America (HNA) marketing efforts by spearheading the creation of captivating content for HNA digital campaigns. With a strong focus on innovation, this role is tasked with crafting compelling visual assets that enhance campaign performance and drive brand awareness for HNA. This role serves as a brand partner to internal stakeholders within the organization as it pertains to customer-facing communication.

What You'll Do

• Lead proactive, strategic content creation with oversight of project timelines and budgets for effective execution aligned with marketing and brand objectives.
• Craft creative briefs to write, script and develop compelling storytelling ideas across multiple assets, specifically focusing on producing engaging product and solution-oriented videos and photos.
• Collaborate with internal stakeholders (brand, digital, product management, trade management, etc.) to create content that effectively communicates the message to the intended audience in a compelling and brand-compliant manner.
• Collaborate with stakeholders from the outset of a campaign to strategically select visual assets that ensure consistency and quality across multiple touchpoints; including, but not limited to, photography, video, social media, advertising, website, email, events and merchandising.
• Coordinate the development of video and photography assets for HNA’s products, software and services, from pre-production to post-production stages.
• Provide art direction at video/photo shoots through personal presence and collaboration with internal stakeholders and external agencies.
• Innovate visual content production by leveraging new trends, testing them through minimal viable products, and offering recommendations to enhance campaign performance.
• Partner with the social media team to produce and deliver content while staying updated on successful social media content trends and asset types.
• Develop and manage external agency relationships, serving as the primary point of contact and ensuring effective communication and execution of creative briefs.
• Maintain and manage the local and global video and photography content archives, coordinating with the global team to provide content for the Hilti Content Hub.
• Optimize and manage the HNA YouTube channel, implementing best practices for content creation, audience engagement and channel growth strategies.
  
  

What You’ll Bring

• Bachelor's Degree in Marketing or related field
• Minimum three (3) years of proven technical and creative experience in content creation
• Passion for innovation and creativity, with a proactive approach to problem-solving and driving results
• Strong knowledge of the entire production lifecycle, including pre-production, audio and video recording, lighting, studio environments, editing, and content delivery
• Experience in storytelling and scripting
• Excellent project management skills, with the ability to oversee multiple projects simultaneously and deliver results on time and within budget
• Strong communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external agencies
• Highly organized and detail-oriented, with a keen eye for quality and brand consistency
• Ability to travel as needed, up to 10%
• Required experience with Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, Adobe Lightroom (Adobe Creative Suite), and Mac Operating Systems
• Experience with video and photo production equipment (DSLR cameras, lighting, and sound equipment), required
  
  

What’s In It for You

We're a big company with a family-owned feel. You will be given the opportunity to make big changes that will ripple throughout the industry while feeling right at home with the Hilti family.

In addition to a competitive base salary and bonus potential, we offer a robust benefits package including a generous paid time off policy that includes vacation, personal days, health & wellness, and 2 days per year to give back in your local community, paid family leave, educational reimbursement, 401(k) matching, medical/dental/vision coverage, and a variety of other benefits to fit the needs of our employees.

Why Hilti

Hilti is a global leader in construction innovation, with more than 34,000 team members across 120 countries. Guided by our purpose, Making Construction Better, we’re driven to keep learning, growing, and finding new ways to make a lasting impact. Here, you’ll be empowered to use your strengths, work with a global and inclusive team, and take on meaningful challenges. At Hilti, you’ll have the chance to make your ideas, achievements, and growth real through purpose, passion, and teamwork.

Commitment to Inclusion

At Hilti, inclusion is a key focus in how we work, lead, and grow together. We are committed to embracing diversity of thought and creating an environment that is inclusive of everyone, everywhere. We continuously strive to ensure every voice is valued and every team member feels empowered to contribute. By building on this foundation, we strengthen our teams, our innovation, and our impact, making construction better together.

Legal Notice

Hilti Inc is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.