What are the responsibilities and job description for the Marketing Director position at Hilltop Village Nursing and Rehabilitation?
Job Overview
We are seeking a dynamic and experienced Director of Marketing to continue to build our facility's brand. The ideal candidate will possess a deep understanding of market trends, customer needs, and innovative marketing strategies. This role requires a creative thinker with strong leadership skills who can develop relationships and continuous lines of communication with community and hospital liaison. This person must obtain basic knowledge of clinical assessments as well as have insight on insurance carriers and benefits.
Responsibilities
This person will be responsible for building relationships with hospitals, which generate patient referrals and admissions. They will assess clinical needs of potential / existing residents to assure the facility has the clinical capability to treat the resident.
- Develop and implement strategic marketing plans to achieve company goals and objectives.
- Oversee the creation of engaging content across various platforms, including websites and social media.
- Utilize Google Analytics to track performance metrics and optimize marketing strategies based on data-driven insights.
- Collaborate with hospital case management to ensure open line of communication.
- Conduct market research to identify new opportunities for growth and expansion.
Job Type: Full-time
Pay: $95,056.00 - $106,402.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Work Location: In person
Salary : $95,056 - $106,402
