What are the responsibilities and job description for the Marketing Intern position at Hillpointe?
WHY HILLPOINTE? Hillpointe is a fully integrated real estate development and investment management firm focused on developing market-rate workforce housing across the Sun Belt. Ranked at the top of NMHC's list of Builders and Developers, our team ensures best-in-class execution.
Built on its long and proven track record of real estate development, the firm’s investment approach is centered around its in-house general contracting expertise, enabling direct control of cost and delivery timeframe. For each project, Hillpointe directly controls land acquisition, land development, construction, procurement of building materials, asset management, and capital markets. This is more than just a job - it's a career-defining opportunity! At Hillpointe, you'll be part of a dynamic, innovative team that has tangible impacts on day-to-day operations and contributes directly to overall success.
Marketing Intern
The Marketing Intern will support Hillpointe’s marketing efforts by working across digital, property, and corporate marketing teams to execute campaigns and maintain brand consistency across the portfolio. This role helps connect strategy and execution by assisting with content, campaigns, and property-level initiatives that drive traffic and leasing performance. Provides exposure to how different marketing functions collaborate to support new developments, stabilize communities, and elevate the overall brand.
Key Responsibilities
- Assist in strategy optimization review and recommendations for ILS platforms
- Support updates and audits of property websites, ensuring accuracy and brand consistency
- Support local SEO audits and assist with other projects from the Digital Marketing department.
- Conduct regular ILS audits (pricing, concessions, amenities, photos, and descriptions)
- Track and report on key performance metrics (traffic, leads, conversions, engagement)
- Participate in cross-functional meetings with digital, property, and corporate teams
- Provide general administrative and project support to ensure timely execution of marketing initiatives
Qualifications
- Currently pursuing or recently completed a degree in Marketing, Advertising, Communications, Business, or a related field.
- Basic understanding of marketing concepts such as impressions, CPL, ILS, SEO, SEM conversion rate, NER, PPC, etc.
- Familiarity with Microsoft (PowerPoint, Excel, Word), social media platforms, and basic analytics tools.
- Preferred but not required: familiarity with Google Ads, Meta Ads Manager, Canva, Adobe Creative Suite, or reporting tools like Google Analytics.
- High School Diploma required
Physical Requirements
- Ability to sit for extended periods while working at a computer.
- Frequent use of hands and fingers to operate a computer, keyboard, mouse, and other office equipment.
- Ability to communicate effectively in person, virtually, and in writing.
- Occasional standing, walking, bending, or lifting light materials (up to 15–25 pounds), such as marketing materials or office supplies.
- Visual ability to read screens, review digital content, and analyze marketing materials.
Work Environment:
- Primarily working in an office or remote/hybrid environment with standard business hours.
- Work is performed in a climate-controlled setting with minimal physical discomfort.
- Requires regular use of computers, software platforms, and digital collaboration tools.
- May occasionally attend meetings, events, or photoshoots as needed.
- Fast-paced environment with multiple projects and deadlines.
- Schedule may require flexibility to support campaign timelines or special projects.