Sales

Social Media Specialist
Full-Time | Remote | $17/hour
Reports to: Manager of Digital Assets

Primary Responsibilities:

• Manage day-to-day posting across assigned Facebook and Instagram accounts
• Create, schedule and publish posts according to established content plans
• Maintain organized content calendars for each station
• Write social copy appropriate to each station’s individual audience, format and personality
• Adapt website, promotional, station and community content for social media
• Create basic platform-native content, including photos, Stories, Reels and short-form video
• Coordinate with me for graphics and branded creative
• Work with station personnel to gather photos, video, promotional information and local content
• Promote station appearances, contests, giveaways, live broadcasts, community events and sponsor-related promotions
• Monitor comments, messages and audience interactions
• Respond to routine questions and flag anything requiring management or station involvement
• Keep station information, links and promotional details accurate and current
• Maintain an organized master social calendar and stay ahead of upcoming promotions and events
• Adjust quickly for breaking news, weather, sports and other time-sensitive station content

Salary : $17