What are the responsibilities and job description for the Account Executive position at HILLIARY COMMUNICATIONS LLC?
Job Title: Account Executive – Media Sales & Strategy
Position Summary
As a Media Account Executive, you will serve as the primary liaison between our media company and our clients, driving revenue by selling multi-platform advertising solutions (broadcast, digital, CTV, and social). You are responsible for prospecting new business, managing existing client relationships, and developing strategic, results-driven campaigns that meet client goals.
Key Responsibilities
- Business Development: Actively identify, prospect, and pitch new local/regional business opportunities via cold calling, networking, and digital outreach.
- Client Relationship Management: Act as the primary point of contact for a portfolio of clients, ensuring high satisfaction, retention, and consistent communication.
- Strategic Campaign Development: Create and present compelling, data-driven, multi-media advertising proposals (TV, Radio, Digital, OTT/CTV, Social) that align with client objectives.
- Account Management: Oversee the end-to-end execution of advertising campaigns, from initial strategy to campaign monitoring, reporting, and optimization.
- Revenue Growth: Meet or exceed monthly and quarterly sales quotas and revenue targets.
- Administrative Accuracy: Maintain accurate and up-to-date records in CRM systems ,manage budgets, and ensure timely invoicing.
Qualifications & Skills
- Experience: 2–3 years of experience in media sales, advertising agency, or B2B sales preferred.
- Digital Savvy: Strong understanding of digital marketing platforms (Google Ads, Facebook Ads Manager, programmatic buying).
- Communication: Exceptional verbal, written, and presentation skills.
- Negotiation: Proven ability to negotiate rates and close sales.
- Technical Skills: Proficiency in Microsoft Office (Excel, PowerPoint) and CRM software.
- Resilience: Self-motivated, goal-oriented, and able to thrive under pressure in a fast-paced environment.
- Strong organizational: skills with attention to detail and ability to manage multiple projects simultaneously.