What are the responsibilities and job description for the Consumer Engagement Specialist position at Hillcrest Healthcare System?
Ardent Health is a leading provider of healthcare in growing mid-sized urban communities across the U.S. With a focus on people and investments in innovative services and technologies, Ardent is passionate about making healthcare better and easier to access. Through its subsidiaries, Ardent delivers care through a system of 30 acute care hospitals, 24,000 team members and more than 280 sites of care with over 1,800 affiliated providers across six states.
POSITION SUMMARY:
The Consumer Engagement Specialist supports the execution of consumer engagement and consumer marketing initiatives within a designated Ardent Health market. This role contributes to volume growth, brand awareness, and strategic business objectives through hands-on implementation and collaboration with internal and external stakeholders.
The specialist works closely with hospital and clinic teams, enterprise partners, and community organizations to ensure effective local execution of consumer outreach and engagement strategies.
- Partner with cross-functional teams to develop consumer outreach and engagement initiatives that advance service line goals and key organizational priorities
- Collaborate with consumer team to inform compelling content for various digital and print channels, including social media, websites, internal communications, brochures and other marketing materials
- Contribute ideas and assist with the development of enterprise-level content marketing strategies for specified consumer engagement campaigns
- Coordinate local events, partnerships, and sponsorships that enhance brand visibility and create meaningful consumer engagement opportunities
- Support and manage internal communications to ensure consistent messaging and alignment across hospital and clinic teams
- Provide regular reports on engagement and campaign performance to local stakeholders
- Assist in preparing updates and presentations for leadership and stakeholders
- Collaborate with analytics teams to gather insights and inform future strategies
Education & Experience:
- Bachelor’s degree in marketing, communications, business, journalism or related field
- Additional years of experience may substitute for the required education on a year-for-year basis.
- 3 years of experience in marketing, community relations, communications or healthcare engagement
- Previous health care experience, preferred
- Experience with digital engagement platforms such as Epic Cheers, Microsoft Dynamics, and Press Ganey, preferred.
Knowledge, Skills & Abilities:
- Strong communication and interpersonal skills
- Ability to manage multiple projects and meet deadlines
- Familiarity with digital tools and platforms for engagement and reporting
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