Division Marketing Specialist

WORK PERFORMED

• Serve as the day-to-day liaison between local marketing and corporate marketing resources
• Champion division marketing programs and initiatives and provide periodic project updates by attending regular communication meetings with the corporate marketing team
• Achieve a detailed familiarity of all properties and suites within the market
• Research the local market to gain a solid understanding of commercial office real estate data and industry trends
• Act as the go-to resource for up-to-date, accurate research and market information
• Gain a thorough understanding of the HIW brand and portfolio to apply to all work, including evaluating logo usage and placement for all divisional needs
• Develop marketing plans for the division and drive the day-to-day implementation and tracking
• Lead the development of the marketing budget with input from division leadership and Corporate Marketing Manager
• Develop, create content and maintain updated marketing materials, including brochures, emails, website, data sheets, floor plans and more
• Manage and maintain market information on highwoods.com including quarterly checks, building additions/removals, suite/floor information and update photography as needed
• Manage ongoing email campaign strategy and communicate same/work with Corporate Digital Marketing Coordinator for successful implementation
• Research/create content for prospect email campaigns, utilizing programs to maximize targeted audience
• Encourage social media presence at the market level
• Evaluate local and regional speaking/media opportunities
• Draft press releases for the market, to be approved by the division leadership and the corporate office
• Participate and strategize community engagement efforts for the division; partnering with the team and the Highwoods Helps committee
• Evaluate all public relations activities for the market
• Create market presentations as needed
• Assist with leasing proposals that need graphic enhancement
• Produce/support Corporate Marketing with responses to Request for Proposals
• Prepare vacant spaces for property tours as well as coordinate property tours for prospective customers
• Manage CoStar and LoopNet presence, keeping data current and graphics updated
• Collaborate with other departments to develop a higher standard and best practice approach to the customer experience
• Plan/coordinate broker and customer events; coordinating with property management during event planning
• Coordinate holiday programming - employee, customer, broker
• Serve as main POC for event and promotional vendor relations
• Evaluate and coordinate all marketing subscriptions / donations / sponsorships
• Assist with local partnership marketing efforts and external marketing opportunities that leverage our assets
• Network with other industry professionals, attend appropriate events
• Manage updated floorplans and stacking plans and maintain Available Space Inventory report
• Coordinate all exterior/interior building photography needs
• Manage floor plans, site plans, building photography, etc. in both digital and hard copy
• Coordinate and maintain all building leasing signage
• Utilize Adobe Creative Suite (InDesign, Photoshop, etc.) to satisfy leasing collateral and other needs based on approved design templates, as well as creating original designs for special projects
• Track set up and management of vacant spaces and assist with setup in accordance with HIW standards
• Maintain customer, broker and asset database information for website, identify marketing opportunities and campaign initiatives
• Oversee promotional item buys (through corporate approved resource) and inventory for market (Includes employee, broker, customer and other gifts)

REQUIREMENTS

• Team player with the ability to work independently, manage priorities, attend to details and meet deadlines
• Advance proficiency with Creative Suite publishing programs (InDesign, Photoshop and Illustrator) in addition to Word, Excel and PowerPoint
• Strong project management skills
• Strong customer service orientation a must
• Creative thinker and problem solver with strong interpersonal skills
• Excellent written and verbal communication skills
• Ability to effectively present information in one-on-one and small group situations
• Desire to be on a team of positive, success-minded individuals

EDUCATION/EXPERIENCE

• Bachelor’s degree in marketing, communications, or a related field
• 5 years of proven work experience
• Real estate experience a plus

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Work is of a general office nature; while performing the duties of this job, the employee is regularly required to talk, hear, and see; required to use arms and hands to reach and handle; typing on computer keyboard and using phone required. Ability to read, understand, and to communicate information and ideas clearly in writing and orally required.  The employee may occasionally need to climb, balance, stoop, kneel, or crouch; and lift and/or move up to 10 pounds.