What are the responsibilities and job description for the Digital Marketing Coordinator position at Highwoods Properties?
We are seeking a highly organized, creative, and detail-oriented marketing professional to join the Corporate Marketing Team. The ideal candidate is a proactive self-starter who can support the execution of a wide range of marketing initiatives. This position will play a key role in keeping digital campaigns organized, content published and performance tracked — while ensuring projects are delivered on time, with strong attention to detail and a clear connection to performance outcomes. This role also supports traditional marketing efforts that help create a cohesive brand experience across all channels.
What You’ll Do
- Support the execution of digital marketing initiatives across email, websites and social channels
- Contribute to email marketing and marketing automation efforts, including newsletters, forms, landing pages and basic nurture workflows
- Review incoming project requests in the project management system for completeness and accuracy; help coordinate timelines and scheduling expectations.
- Assist in development and oversee the scheduling and publishing of engaging social media content
- Assist with website and digital content updates, ensuring accuracy, brand alignment and SEO/GEO/AEO best practices
- Help track and compile performance reports across email, web and digital initiatives
- Assist with maintaining accurate information across digital platforms and online listings, including Google Business Profiles and third‑party directories
- Stay informed on digital sales and marketing trends, tools and best practices and contribute ideas to improve engagement and effectiveness
- Gather and organize marketing assets, including photos, videos, graphics, etc.
- Assist with video editing and content preparation as needed
- Support overall Marketing Team operations with ordering, vendor coordination, invoicing and other day-to-day operational tasks
What You’ll Bring
- A positive, collaborative and curious mindset with a desire to learn and grow in marketing
- Understanding of effective marketing strategy, sales conversion and performance best practices and dashboarding
- A general understanding of digital marketing channels, including email marketing, websites, CMS platforms and digital content publishing
- Working knowledge of SEO fundamentals and basic analytics or reporting concepts
- Familiarity with project management and workflow software
- Comfort working within marketing platforms and learning new tools and systems
- Proficiency with Adobe Creative Suite, Microsoft Office and Canva is a plus
- Strong organizational skills, attention to detail and the ability to manage multiple priorities
- Clear communication and coordination skills, with the ability to work effectively across teams
Education & Experience
- Bachelor’s degree in Marketing, Communications, Digital Media or a related field
- 1 years of related marketing or digital experience preferred
- Experience in real estate or development is a plus, but not required
Please include a portfolio or samples of relevant work with your application.
Work Environment/Physical Demands:
This job operates in an office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, and video conferencing equipment. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Work is of a general office nature; while performing the duties of this job, the employee is regularly required to talk, hear, and see; required to use arms and hands to reach and handle; typing on computer keyboard and using phone required. Ability to read, understand, and to communicate information and ideas clearly in writing and orally required. The employee may occasionally need to climb, balance, stoop, kneel, or crouch; and lift and/or move up to 10 pounds.