Marketing Operations Manager

Role Description:

We are seeking a strategic and analytical Marketing Operations Manager to optimize our marketing technology stack, drive process improvements, and enable data-driven decision-making across the marketing organization. This role will serve as the operational backbone of our marketing function, ensuring seamless execution of campaigns, accurate reporting, and cross-functional alignment with Sales and Customer Success teams.

Your Role:

• Design and implement scalable campaign execution processes, including lead routing, scoring models, and nurture workflows
• Build and manage automated email campaigns, drip sequences, and multi-channel marketing workflows
• Ensure campaign quality through testing protocols, QA processes, and performance monitoring
• Support marketing team with technical implementation of campaigns and programs
• Optimize lead management processes from capture through handoff to sales
• Establish and enforce data governance standards for marketing databases, including data
• hygiene, deduplication, and enrichment protocols
• Design and maintain marketing dashboards and reports to track KPIs, campaign performance, and pipeline contribution
• Conduct regular analysis of marketing metrics to identify trends, opportunities, and areas for optimization
• Partner with sales operations to ensure accurate attribution and revenue tracking
• Provide data-driven insights to inform marketing strategy and resource allocation
• Own and optimize the marketing technology stack, including marketing automation platforms (HubSpot, Marketo, Pardot), CRM integration, analytics tools, and campaign management systems
• Ensure data integrity across all marketing systems through proper configuration, governance policies, and regular audits
• Evaluate and implement new marketing tools to improve efficiency and capabilities
• Maintain integrations between marketing systems and sales/customer success platforms
• Establish best practices for campaign execution, lead management, and reporting
• Partner with Sales Operations to align on lead definitions, SLAs, and handoff processes
• Collaborate with Customer Success Operations on customer marketing initiatives and retention campaigns
• Work closely with marketing leadership to translate strategic goals into operational execution plans
• Serve as liaison between marketing and IT/engineering for technical requirements
• Participate in revenue operations initiatives to ensure unified go-to-market alignment

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Information Systems, or related field
• 4-6 years of experience in marketing operations, demand generation operations, or related role
• Proven experience managing marketing automation platforms (HubSpot, Marketo, Pardot, or similar)
• Demonstrated success implementing marketing processes and technology solutions at scale
• Expert-level proficiency with marketing automation platforms and CRM systems (Salesforce preferred)
• Strong understanding of data management, database architecture, and API integrations
• Proficiency in analytics and reporting tools (Google Analytics, Tableau, Looker, or similar)
• Familiarity with ABM platforms, attribution tools, and marketing analytics solutions
• Ability to analyze complex data sets, identify patterns, and translate findings into actionable
• recommendations
• Strong capability in designing scalable workflows and documenting procedures for team adoption
• Meticulous approach to data quality, testing, and campaign execution
• Clear written and verbal communication skills for cross functional collaboration
• Proactive mindset with ability to identify issues and implement solutions independently
• Marketing automation platform certifications (HubSpot, Marketo Certified Expert, Salesforce Administrator)
• Background in demand generation, digital marketing, or growth marketing roles
• Familiarity with marketing attribution models and revenue operations frameworks