What are the responsibilities and job description for the Digital Marketing Director position at HighTechLending, Inc?
Description
HighTechLending is seeking a highly analytical and results-driven Director of Digital Marketing to lead and scale our performance marketing efforts across all digital channels. This role owns acquisition strategy, optimizing conversion funnels, and driving measurable growth through paid media, lifecycle marketing, and continuous experimentation. The ideal candidate is both strategic and hands-on. Someone who thrives in data, moves fast, and is obsessed with improving performance at every stage of the funnel.
Key Responsibilities
Qualifications & Skills
HighTechLending is seeking a highly analytical and results-driven Director of Digital Marketing to lead and scale our performance marketing efforts across all digital channels. This role owns acquisition strategy, optimizing conversion funnels, and driving measurable growth through paid media, lifecycle marketing, and continuous experimentation. The ideal candidate is both strategic and hands-on. Someone who thrives in data, moves fast, and is obsessed with improving performance at every stage of the funnel.
Key Responsibilities
- Own and execute the digital acquisition strategy across Google Search Ads, Meta Ads, and emerging paid channels
- Serve as the internal subject-matter expert (expert level) in Google Search Ads and Meta Ads, including account structure, bidding strategies, creative testing, and scaling
- Lead email marketing strategy across prospecting, nurturing, re-engagement, and customer lifecycle campaigns
- Lead SEO and AEO strategies and executions
- Design, implement, and continuously optimize full-funnel strategies from first click through conversion and downstream performance
- Drive Conversion Rate Optimization (CRO) initiatives across landing pages, forms, and user journeys
- Plan, execute, and analyze A/B and multivariate tests across ads, landing pages, emails, and funnels
- Own UX and funnel optimization efforts, identifying friction points and opportunities to improve conversion rates and lead quality
- Partner closely with creative, product, compliance, and sales teams to align messaging, offers, and user experience
- Translate data into insights by building dashboards, analyzing performance trends, and clearly communicating results and recommendations to leadership
- Manage budgets, forecasts, and ROI targets across all digital channels
- Leverage marketing technology, analytics platforms, and AI-powered tools to improve efficiency, personalization, and performance while ensuring compliance with brand, legal, and regulatory standards
- Stay current on digital marketing trends, platform updates, privacy changes, and emerging tools
Qualifications & Skills
- Experience in Financial Services, Mortgage, or Real Estate is a plus
- 7 years of experience in digital or performance marketing, with at least 3 years in a leadership or senior individual contributor role
- Expert-level experience in:
- Google Search Ads
- Meta Ads (Facebook & Instagram)
- Email Marketing
- Conversion Rate Optimization (CRO)
- A/B Testing
- Funnel Optimization
- Deep understanding of performance metrics including CPA, ROAS, LTV, and funnel conversion rates
- Strong analytical skills with experience using tools such as Google Analytics, ad platform reporting, and marketing automation platforms
- Proven ability to manage multiple initiatives in a fast-paced, results-oriented environment
- Excellent communication skills with the ability to influence cross-functional stakeholders
- Comfortable being both a strategic leader and a hands-on executor
- Bachelor’s degree required