Vice President, Marketing

Role Purpose
The Vice President of Marketing leads the Marketing Business Partner (MBP) function, serving as the primary marketing interface to Highspring's business units. This role ensures enterprise and integrated strategies are effectively translated into Business Unit-specific strategies, market opportunity campaigns, and field execution that drive adoption, relevance, and measurable business impact.

This role serves as marketing's strategic partner to the business, driving Business Unit GTM strategies that connect enterprise priorities to market opportunities, growth goals, and measurable execution.

Core Responsibilities

Marketing Business Partner Leadership

• Lead, develop, and manage the MBP team aligned toHighspring'sbusiness units.
• Establish clear standards forBusiness Unitengagement, intake, prioritization, and delivery.
• Act asescalationpoint forBusiness Unitmarketing needs and alignment challenges.
• Develop standardizedQBR,brief, meeting, and presentation templates to clearlydisseminateinformation to business stakeholders.

Business UnitStrategy & Market Opportunity Campaigns

• Partner withBusiness Unitleaders to defineBusiness Unit-specific marketing strategies aligned to enterprise priorities.
• Identifyand lead market opportunity campaigns that addressBusiness Unitgrowth goals, client segments, and regional dynamics.
• EnsureBusiness Unitstrategies reinforcethe enterprise and integratedsolutionsnarrative.

Go-to-Market Strategy Definition & Refinement

• Partner with Business Unit leaders to define and refineGTMstrategies aligned to revenue goals, market demand, target audiences, buyer triggers, and growthpriorities.
• Translate Business Unitobjectivesinto GTM priorities, including segments,channels, positioning,enablement, andcampaigns.
• Use market,field,competitive, and performance insights tovalidateGTM assumptions andimprove relevance, adoption, and pipeline impact.
• Create feedback loops with Business Units and field teams to refine messaging, campaigns, enablement, and activation based on market performance.

Enterprise Strategy Translation & Adoption

• Translate enterprise and integrated solutions campaigns into actionableBusiness Unitactivation plans.
• Ensure MBPs drive consistent adoption across regions, producers, and delivery teams.
• Provide feedback loops from the field to inform enterprise strategy refinement.

Stakeholder Management & Enablement

• Build trusted relationships withBusiness Unitleadersandsales leadership.
• Lead and coordinate quarterly business reviews to present marketing updates to business unit leaders.
• Ensure marketing is viewed as a proactive partner, not a reactive service desk.
• Drive clarity on roles, expectations, and timelines to reduce rework and last-mile churn.
• Establish best practices on communication and management of stakeholder marketing requests

Decision Rights & Authority

• OwnsBusiness Unitmarketing prioritization and MBP resourcing decisions.
• Accountable for ensuring allBusiness Unitactivity aligns to enterprise messaging guardrails.
• Final decision-maker onBusiness Unit-specificrequests,executionplansand market opportunity campaigns.

Success Measures

• Business Unitleader satisfaction and trust
• Adoptionand usage of marketing campaigns and resourcesto drive sales activity and engagement
• Align marketing influenced revenue to business growth goals and initiatives
• Clear communication channels for marketing to share insights at both leadership and field level
• Reduction in rework, last-minute changes, and decision re-litigation
• Performance and development of MBP team
• Defined and adopted Business Unit GTM strategies that improve market relevance, sales activation, and pipeline impact

Required Qualifications

• 10 years of B2B marketing experience, including at least 5 years leading a team
• Bachelor's degree in Marketingor related field
• Demonstrated ownership of go-to-market strategy: segmentation, positioning, campaign development, and field enablement, tied to specific revenue or growth goals.
• Experience managing relationships with senior business leaders, including P&L owners and sales leadership, in settings where marketing had to earn its seat rather than assume one.
• Experience translating enterprise-wide strategy or messaging into business-unit-specific plans that field teamsactually adopt.
• Comfortable being the final decision-maker on Business Unit-specific execution while holding the line on enterprise messaging guardrails
• Understands the role technology plays in driving and measuring GTM performance (e.g., CRM, marketing automation, tagging, attribution)

Preferred Qualifications

• Background in professional services, consulting, or staffing, multi-business-unitor multi-brand B2B organizations
• Experience building standardized operating rhythm, including QBRs, intake processes, and briefing templates, across multiple business units or regions.
• Exposure to marketing-sourced or marketing-influenced pipeline reporting, even without full ownership of attribution.