What are the responsibilities and job description for the Senior Marketing Coordinator position at HighRadius?
Summary
The Senior Marketing Coordinator is the execution engine behind our North American experiential program, managing event logistics while leading onsite lead-generation efforts. This role drives the pipeline by sourcing programs, building campaigns, and translating event performance into measurable sales outcomes.
Your Day-to-Day
The Senior Marketing Coordinator is the execution engine behind our North American experiential program, managing event logistics while leading onsite lead-generation efforts. This role drives the pipeline by sourcing programs, building campaigns, and translating event performance into measurable sales outcomes.
Your Day-to-Day
- Create your own marketing campaigns to generate a sales pipeline through marketing activities such as internal and external conferences, trade shows, webinars, speaking engagements, roundtables, and more.
- Source prospective partners, programs, and events, and evaluate for fit with overall strategy
- Collaborate with external and internal stakeholders: From vendors, to customers, to colleagues
- Create reports and budgets by comparing and analyzing results with plans and forecasts. Track and report campaign performance metrics and KPIs.
- Assist in developing marketing materials, sales collateral, and digital content (linked posts, case studies, etc.).
- Conduct competitive analysis and market research to identify trends and opportunities.
- Work with marketing leadership to align with overall goals, plans, and budgets
- Travel is required when on-site presence is required at an event (20-40%)
- Bachelor’s degree required
- 3 years of relevant experience, preferably in B2B Marketing
- Knowledge of traditional marketing and digital marketing tools
- Experience promoting programs through various marketing channels (email, social, paid, etc.)
- Translate business goals to execution with a data-driven approach
- Excellent verbal and written communication skills
- Impeccable organization skills with attention for detail
- Solid computer skills with Microsoft Office (with emphasis on Microsoft Excel), G-Suite (with emphasis on Google Sheets), and a CRM database
- Performance-based commission (for eligible roles)
- Competitive benefits, 401k matching plan, and wellness resources
- Opportunity to earn stock options for top-performers
- Paid parental leave
- Paid company & flex holidays
- ZINGy environment: quarterly events, team outings, and MORE!