Director of Marketing & Communications

Highlands School is an independent school in Birmingham, AL, serving infants through 8th-grade students. Renowned for its diverse community, the school fosters academic excellence, creative expression, and leadership development. With a focus on preparing students for a dynamic global environment, Highlands embraces a rigorous and well-rounded curriculum that supports each student's academic achievement and love of learning. The school's comprehensive approach emphasizes the physical, social, emotional, creative, and intellectual growth of students while promoting critical thinking, character development, and community service.

This is a full-time, on-site role located in Birmingham, AL, for the position of Director of Marketing & Communications. The Director will develop and manage comprehensive marketing strategies to promote the mission and programs of Highlands School. Responsibilities include leading market planning, conducting market research, managing marketing campaigns, overseeing external and internal communications, and cultivating relationships with stakeholders to enhance the school’s visibility. The role also involves supervising marketing staff, overseeing website content, managing social media, and supporting enrollment and development goals.

• Strong skills in Market Planning and Market Research to design and execute effective marketing strategies
• Proven expertise in Marketing Management, including campaign oversight and team leadership
• Experience in Marketing and Sales to drive growth and enhance community engagement
• Exceptional communication, interpersonal, and organizational skills
• Proficiency in digital marketing tactics, social media management, and content creation
• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field; advanced degree preferred
• Experience in educational or non-profit settings is a plus
• Ability to work collaboratively and independently in a dynamic environment