Marketing and Community Partnerships Manager

Company Description

The Highlands Ranch Community Association (HRCA) is a nationally recognized nonprofit organization serving over 30,151 homeowners in Highlands Ranch. With a mission to enhance property values and quality of life, HRCA manages four state-of-the-art recreation facilities, conducts architectural control and covenant enforcement, and provides youth and adult fitness and educational programs. Additionally, HRCA manages the Backcountry Wilderness Area and organizes over 100 community events annually. The organization is dedicated to fostering a vibrant community where residents can live, work, and play.

Role Description

This full-time role as Marketing and Community Partnerships Manager offers a hybrid work structure based in Highlands Ranch, CO, with some work-from-home flexibility. The manager will oversee marketing strategies, build and maintain strategic partnerships, and foster community relationships. Primary responsibilities include creating and executing marketing campaigns, managing community outreach events, and establishing and nurturing collaborations with local businesses and organizations to enhance community engagement.

Qualifications

• Strong Analytical Skills to measure the effectiveness of marketing initiatives and optimize strategies
• Experience in Partnerships and Strategic Partnerships to develop and nurture connections with local businesses and community organizations
• Exceptional Communication skills, both written and verbal, for clear and impactful messaging
• Proficiency in Account Management to build and maintain successful long-term relationships with stakeholders
• Proven experience in creating and executing community-focused marketing strategies
• Knowledge of community development principles and event planning experience is an advantage
• Comfortable working in a hybrid setting, combining in-office and remote work as necessary
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field preferred

Community Partnerships

• Act as the point of contact for HRCA’s community partners in conjunction with the Director of Marketing & Communications.
• Work with community partners to identify HRCA events and opportunities that elevate and promote both organizations.
• Assist community partners with activation at HRCA events.
• Evaluate existing partnerships for alignment and impact and develop new partnerships that align with HRCA's mission and strategic goals.
• Manage and develop community partnership contracts, creatively promote both organizations and execute portfolio activations and events.

Digital Marketing

• Work in conjunction with Director of Marketing & Communication and the Website & Digital Content Coordinator to create and plan digital marketing campaigns to support all HRCA programs, events, marketing and community partnership initiatives.
• Create digital marketing materials for program areas across the organization.
• Proofread, fact check and edit text for website/social media and other digital platforms.
• Work with key organizational stakeholders to ensure all internal communication is clear, consistent, and aligned with the company’s goals and values.
• Monitor and measure the effectiveness of internal communications and make recommendations for improvement based on feedback and data analysis.
• Develop and maintain a content calendar (Monday.com) to ensure that internal communications are timely and relevant and community partner promotion is disseminated.

Social Media

• Work in conjunction with the Director of Marketing & Communication and Website & Digital Content Coordinator to oversee and manage the creation, maintenance and execution of the content calendar that populates HRCA social media channels (Facebook, LinkedIn, Instagram).
• Create HRCA social media strategy to promote programming and events for the organization along with posting important occurrences that impact the Highlands Ranch community.

Communications

• Support Human Resources and Employee Recognition committee to create monthly and quarterly communications for internal staff.
• Contribute to, edit and proof monthly community newsletter and tri-annual Activity Guide.

Other

• Support the Director of Marketing and Communications to ensure internal and external communications requests are fulfilled effectively and efficiently while meeting corporate brand guidelines.
• Update and maintain communications standards and enforce guidelines as necessary.
• Other tasks as assigned by the Director of Marketing and Communications

Physical and Environmental Standards:  Upper body strength is a requisite to lift/move 40 pounds unassisted. Standing and walking for long periods of time; bending, stooping, pushing, pulling and climbing. Work may be performed both indoors and outdoors. If indoors, work is performed in a busy office where noise and interruptions prevail. If outdoors, all types of weather conditions may occur including but not limited to heat, humidity, sun, rain, snow, wind, cold. The ability to talk and hear via the telephone and through face-to-face communication is needed. Vision requirements include near and far acuity.

QUALIFICATIONS

Required Knowledge, Skills & Abilities:  Requires knowledge of communication, marketing, community partnerships and digital marketing. Strong writing, researching, communication, organizational and interpersonal skills, with ability to establish and maintain effective working relationships with co-workers, county and community representatives. Ability to work flexible hours which might include nights and or weekends.

Must possess a valid driver’s license, a clean motor vehicle record, and meet all HRCA driving policy standards, including pre-approval to drive from the HRCA insurance carrier. Strong situational awareness and adherence to safe driving practices are essential to ensure personal and public safety while working within a vehicle. 

Must pass a pre-employment background check and drug screening.

Benefits: Benefits for full time employees include Health Insurance, Telehealth, Life Insurance, EAP (Employee Assistance Program), STD/LTD, Flex Plans, 401k plus company match, PTO options, Tuition Reimbursement, Employee Discounts (30%) for Programs and Events, Referral Program and Recreation Center usage.

Education:  Bachelor’s degree in communications, marketing, digital marketing, public relations or in a related field from an accredited four-year college or university.

Experience: Minimum of five years’ direct experience in marketing and communications. Minimum of three years' experience coordinating or managing business partnerships.