Director of Marketing & Growth

High Point Land Company | Waverly, IA | In-Office | Full Time

High Point Land Company is a growing land real estate brokerage specializing in farms, land, and rural properties. We are seeking a Director of Marketing & Growth to join our leadership team and lead the strategic direction of our marketing department.

This is a senior-level leadership role focused on lead generation, behavioral marketing, and building scalable marketing systems.

Develop and lead marketing strategies that generate consistent inbound seller leads, increase buyer engagement, and support long-term company growth.

• Lead and manage the marketing department
• Develop inbound seller lead generation strategies
• Support buyer lead generation for listings and auctions
• Build consistent marketing systems and processes
• Improve lead conversion across marketing channels
• Oversee CRM and lead nurture strategy
• Coordinate vendors and internal marketing resources
• Manage marketing budget and priorities
• Track KPIs and report performance to leadership
• Collaborate with sales leadership to improve messaging and conversion

• Ensure consistent brand positioning across all marketing
• Guide Graphic Designer and Video Team to maintain high standards
• Provide strategic direction for marketing campaigns
• Maintain consistency across print, digital, and direct outreach
• Improve website performance and lead funnels
• Support recruiting and brand growth initiatives

• Strong understanding of buyer behavior and decision psychology
• Experience building lead generation strategies
• Experience developing marketing systems and processes
• Understanding of multi-channel marketing funnels
• Knowledge of CRM and lead nurturing strategies
• Familiarity with social media analytics and performance indicators
• Experience working with creative teams (design and video)
• Strong leadership and communication skills

• Strategic thinker with strong execution ability
• Comfortable in a fast-moving environment
• Data-driven and results-focused
• Able to pivot quickly while maintaining structure
• Prefers building and improving systems over maintaining status quo
• Comfortable working in a small but growing team

• Establish clear marketing direction
• Implement KPIs and performance tracking
• Improve lead tracking and reporting
• Develop lead generation strategy
• Build consistent marketing workflows

$75,000 – $85,000 Salary

Full Time

In-Office | Waverly, IA

Senior Leadership Position