What are the responsibilities and job description for the GTM Lead position at High-Performance Coaching Company?
Company Description High-Performance Coaching Company is a transformational organization focused on unlocking the best performance in individuals, teams, and enterprises. Through tailored coaching services, trainings, courses, and programs, the company supports clients in enhancing productivity, leadership, and personal effectiveness. Its approach combines structured methodologies with personalized guidance to drive measurable growth and sustainable change. Prospective team members join a mission-driven environment that values continuous learning, evidence-based practices, and meaningful impact on client outcomes.
Role Description The GTM Lead is a 100% revenue share and virtual role, responsible for driving market entry, growth, and positioning for the company’s software product. Day-to-day work includes developing and executing go-to-market strategies, defining value propositions, and segmenting target markets. The GTM Lead collaborates with leadership, product, and marketing teams to design campaigns, sales enablement materials, and launch plans, while monitoring performance metrics and optimizing initiatives. This role also involves building strategic partnerships, conducting market and competitor analysis, and ensuring consistent brand messaging across all channels. The GTM Lead is expected to provide data-driven recommendations, coordinate cross-functional execution, and support revenue growth and client acquisition efforts.
Responsibilities
Strategy & Positioning:
- Strong go-to-market, product positioning, and market segmentation skills, with experience designing and executing launch plans.
- Proficiency in digital marketing, partnership development and campaign management to drive brand awareness and demand generation.
- Experience with
Pipeline Management to build and manage the end-to-end sales funnel from initial lead generation to closed deals.
- Customer Acquisition & Execution: Execute outbound outreach, manage paid/organic acquisition channels, and drive early demo/sales conversations.
- Feedback Loop: Gather market feedback from early sales conversations to help the product team refine features and UX.
Qualifications
- Bachelor’s degree in Business, Marketing, or a related field; advanced degree or relevant certifications are a plus.
- Comfort working virtualy with a diverse team, fast-paced setting is beneficial.