Demo

Commercial Lines Marketing Specialist

Higginbotham
Petersburg, FL Full Time
POSTED ON 4/27/2026
AVAILABLE BEFORE 5/22/2026
Position Summary: The Commercial Lines Marketing Specialist Position will be responsible for working with insurance company underwriters to secure competitive quotes and coverages on new or renewal business for presentation by the producers as assigned. Responsible for obtaining online rating options, as requested, in an accurate and timely manner.

Supervisory Responsibilities: None

Essential Tasks:

  • Maintain a thorough knowledge of property and casualty insurance coverages.
  • Obtain knowledge of any new insurance coverage options and determine how those apply to various client/prospect industries.
  • Thoroughly review insurance policies (including forms and exclusions), applications and other prospect information (brochures, websites) to have a complete understanding of the risk being marketed.
  • Discuss accounts, potential markets, coverages needed and pricing with Producers and/or the Marketing Manager to determine how to proceed.
  • Utilize professional communication written and verbal skills and keep all pertinent parties informed of the status of the marketing process, including Producers, Account Managers, insurance company marketing representatives and the Marketing Manager.
  • Meet all deadlines requested or inform appropriate parties of the inability to meet deadlines requested in a timely manner. Propose alternate due dates, when needed. If no “due date” is established by the Producer on the front-end, confirm to the Producer when the task will be completed and ask the Producer to respond if the proposed completion date is not acceptable.
  • Ensure all policy/ client information and documentation is added to agency management system throughout the marketing process. This includes, but is not limited to, emails and all other documents used in the quoting process.
  • Prepare complete and thorough submissions, including loss summaries, coverage analyses, drivers’ lists, schedules, etc. to obtain accurate quotes.
  • Submit accounts to insurance companies and work with Producers to negotiate the pricing and coverages throughout the marketing process; also, review underwriting questions and other subjectivities with Producers and prospects/clients prior to binding.
  • Complete the Marketing Summary, which includes compiling and comparing quotes from various markets.
    • Summarize on New Business Premium Marketing Summary
    • Review Rating Worksheets
    • Clarify with each market these quotes provided are per the applications.
    • Review quotes and commission with Producers
  • When online rating is an option, complete online rating process to obtain quotes, ensuring all information is available to obtain an accurate quote. Work with Producers to obtain missing information.
  • If an account is written, ensure any changes to the original proposal are communicated to the insurance carrier. Confirm order to bind all policies with the appropriate insurance carriers indicating the following information in the ‘order to bind’: final pricing, commission, and any coverage changes after the original quote. Document everything in the agency management system.
  • Handoff bound accounts to Account Managers in an organized and timely manner.
  • Update insurance company underwriters of the status/outcome of all submissions, whether coverage is bound or not.
  • Assist Marketing Manager in keeping agency intranet updated with all pertinent marketing information.
  • Assist commercial lines teams with renewal marketing, as time allows and as directed by the Marketing Manager.
  • Rate Worker’s Compensation for all states. Locate discounts, expense constants and Experience Modifications in the state rate pages.
  • Maintain updated Marketing Log by including all accounts marketing/quoted.
  • Perform special projects at management’s request.
  • Follow all systems and procedures set up by the agency.
  • Maintain a predictable and reliable work schedule.

Core Competencies:

  • Leadership: Display leadership skills and ability to motivate fellow employees
  • Ability to Analyze and Solve Problems: Skill in recognizing challenges, exploring options, and implementing effective solutions in a timely manner
  • Attention to Detail: A strong focus on completing tasks and projects accurately and thoroughly
  • Communication Skills: Capable of expressing ideas clearly in both verbal and written forms and engaging with various audiences
  • Timely Task Completion: Ability to finish tasks and projects efficiently, managing resources and priorities effectively
  • Team Collaboration: Willingness to work together with others, promoting teamwork and supporting shared goals
  • Client Focus: Dedication to understanding and addressing the needs of clients and stakeholders to ensure their satisfaction
  • Dependability: Acknowledgment of the importance of being present and punctual.
  • Creative Thinking: Openness to suggesting new ideas and methods to improve processes and outcome
  • Organizational Skills: Capability to prioritize tasks and manage multiple projects simultaneously
  • Adaptability: Willingness to adjust to changing situations and priorities, showing resilience in a dynamic work environment

Experience and Education:

  • 3-5 years of Commercial Insurance experience preferred
  • In-depth knowledge of commercial lines coverages and markets

Licensing and Credentials:

  • Active General Lines or Property & Casualty License required
  • Professional Insurance Designations – CIC, CPCU, etc. preferred

Systems:

  • Proficient with Microsoft Excel, Word, PowerPoint, and Outlook
  • Applied Epic experience preferred, but knowledge of similar Account Management System (AMS) is acceptable

Perks & Benefits:

  • Generous employee benefits package which includes a robust wellness program
  • Employee Ownership Opportunities
  • Career progression opportunity – the potential for growth within the company

Physical Requirements:

  • Ability to lift 25 pounds
  • Repeated use of sight to read documents and computer screens
  • Repeated use of hearing and speech to communicate on telephone and in person
  • Repetitive hand movements, such as keyboarding, writing, 10-key
  • Walking, bending, sitting, reaching and stretching in all directions

Benefits & Compensation:

  • Higginbotham offers medical, dental, vision, prescription drug coverage, 401K, equity incentive plan as well as multiple supplemental benefits for physical, emotional, and financial wellbeing.
  • Employee Wellness Program
  • Company paid holidays, plus PTO

Notice to Recruiters and Staffing Agencies: To protect the interests of all parties, Higginbotham Insurance Agency, Inc., and our partners, will not accept unsolicited potential placements from any source other than directly from the candidate or a vendor partner under MSA with Higginbotham. Please do not contact or send unsolicited potential placements to our team members.

  • Applications will be accepted until the position is filled

Salary.com Estimation for Commercial Lines Marketing Specialist in Petersburg, FL
$66,426 to $81,198
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Higginbotham

  • Higginbotham Petersburg, FL
  • Higginbotham , a privately held, independent insurance and financial services firm that ranks within the top 20 nationwide, has an immediate opening for a ... more
  • 1 Day Ago

  • Higginbotham Lehi, UT
  • Position Summary: The Associate Broker is an entry-level role focused on supporting the Lead Broker in managing client accounts and learning the technical ... more
  • 3 Days Ago

  • Higginbotham Branson, MO
  • Position Summary: The Commercial Lines Account Manager provides prompt, accurate and courteous service to our clients, producers and company personnel, whi... more
  • 3 Days Ago

  • Higginbotham Donaldsonville, LA
  • Position Summary: The Commercial Lines Client Service Manager is responsible for assisting producers and clients in maintaining insurance coverage for comm... more
  • 4 Days Ago


Not the job you're looking for? Here are some other Commercial Lines Marketing Specialist jobs in the Petersburg, FL area that may be a better fit.

  • The Jonus Group The Woodlands, TX
  • Job Description Commercial Lines Marketing Specialist/Manager Job Summary Seeking a dedicated and motivated Commercial Lines Marketing Specialist/Manager t... more
  • 20 Days Ago

  • Legacy Risk Solutions Atlanta, GA
  • Description The Marketing Specialist markets both new and renewal business by performing the following duties. Essential Duties And Responsibilities Works ... more
  • 5 Days Ago

AI Assistant is available now!

Feel free to start your new journey!