What are the responsibilities and job description for the Marketing Analyst position at HGS?
Partner to Marketing Intelligence team
Act as day-to-day counterpart to Marketing Data / Intelligence analysts for campaign targeting, segmentation, and performance analysis.
Translate business questions from marketing stakeholders into clear analytical briefs, data requirements, and test designs.
Work with SQL/BigQuery and Martech tools (Adobe Campaign / SFMC or equivalents) to operationalize and automate campaign logic, evolving away from legacy batch-and-blast patterns.
Identify data gaps, define new data attributes, and partner with data engineering / Martech teams to onboard and test new data sources that improve targeting and measurement
5–8 years in marketing analytics, campaign operations, or Martech consulting for large B2C organizations (financial services, membership, travel, or subscription a plus).
Strong hands-on experience with:
SQL and/or Google BigQuery for segmentation and analysis.
At least one enterprise campaign tool (Adobe Campaign, Salesforce Marketing Cloud, or similar).
Direct response channels: Email, SMS, and Web personalization
the tricky thing will be the "SQL and/or Google BigQuery for segmentation and analysis." Its important.
Salary : $165,000 - $195,000