Demo

Director of Sales - Senior Living

HG External
Boston, MA Full Time
POSTED ON 4/30/2026
AVAILABLE BEFORE 6/29/2026

In this position you would direct the sales program at the retirement community and disseminate information to the public regarding the community. Perform sales functions which includes but limited to finding and following up on leads, interviewing potential residents, providing information and selling vacant apartments.  Accountable to meet budgeted calls, appointments and sales goals for self and team. Supervise the team members of the community sales department.  As a representative and team member of the company, this position is expected to present oneself in a manner that reflects professionalism and ensures resident satisfaction.

Salary: $85,000-95,000 depending on experience performance-based incentive

Typical responsibilities: 

  • Search out qualified leads from a variety of sources
  • Show apartments and the retirement community to prospective residents, guests and others
  • Receive calls and inquiries from prospective residents, their families and their advisors; provide information, answer questions, overcome objections and close sales
  • Interview and review records of prospective residents for approval; paperwork includes applications, contracts, financial reports, lead tracking and sales reports
  • Review levels of care needed by prospective residents with both the prospect and with others in the retirement community
  • Prepare and review for accuracy occupancy and sales reports
  • Under direction from supervisor and advertising partners write and update annual sales and marketing plan
  • Initiate and maintain contact with prospective residents, referral sources and others
  • Oversee and facilitate the acceptance process for new residents; ensure that apartments are ready for occupancy as contracted with prospective residents
  • Supervise the sales team of the department: recruit, hire, supervise and terminate team members of the department. Staff supervision includes: assignment of work, review of work, maintaining standards, coordination of activities and conducting performance evaluations
  • Work with outside consultants as required
  • Plan and execute marketing events; represent the retirement community in the market
  • Monitor and manage the budget of the department; prepare monthly financial reports

To be successful in this role, you should have: 

  • High school diploma with some vocational or college course work in business, marketing or a related field; a bachelor’s degree in marketing, social sciences, business or a related field preferred
  • 5 years of related experience, a bachelor’s degree in marketing, social sciences, business or a related field may be substituted for three of the years of experience; or any equivalent combination of training and experience which provides the required skills, knowledge and abilities
  • First Aid and CPR certification through the American Red Cross

 

What’s in it for you?
At HumanGood, we’re driven by purpose—reimagining senior living and creating communities where older adults can thrive. When you join us, you’re part of something bigger, making a meaningful impact in the lives of residents every day. Build your future where you’re supported — you’ll have the total rewards you need to build a confident, secure life for you and your family. Count on a compensation package that maximizes your health, wealth and well-being. And adds up to 40% in value to your base compensation.

We offer a comprehensive range of benefits and perks to support you, including:

  • 20 days of paid time off, plus 7 company holidays (increases with years of service)
  • 401(k) with up to 4% employer match and no waiting on funds to vest
  • Health, Dental and Vision Plans- start the 1st of the month following your start date
  • $25/line unlimited cell phone plan (plus taxes and fees)
  • Tuition Reimbursement
  • 5-star employer-paid employee assistance program

And as team members support residents, HumanGood supports team members. Here, you'll have the benefits and compensation you need to build a secure life for your family, and real opportunities to grow in your career, gain leadership skills and develop personally. Join us. You'll make a difference by helping our team members and our residents realize their full human potential.

Learn more at www.HGcareers.org

 

Salary.com Estimation for Director of Sales - Senior Living in Boston, MA
$210,536 to $276,768
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