Admissions Director

Job Summary:

The Director of Admissions is responsible for managing the admissions process, ensuring a smooth transition for patients into the skilled nursing facility. This role involves coordinating with healthcare providers, families, and internal departments to facilitate timely and compliant admissions while maintaining occupancy goals. The Director of Admissions serves as the primary point of contact for referral sources and ensures exceptional customer service throughout the admissions process.

Salary: 68,640-72,800

Key Responsibilities:

Admissions Coordination:

• Oversee the entire admissions process from inquiry to placement, ensuring compliance with federal, state, and facility policies.
• Conduct pre-admission screenings, assessments, and financial verifications to determine patient eligibility.
• Collaborate with hospital discharge planners, physicians, case managers, and families to coordinate smooth transitions.
• Maintain accurate and up-to-date admission records, including contracts, consents, and insurance documentation.

Marketing & Community Outreach:

• Develop and maintain strong relationships with hospitals, physicians, rehab centers, and other referral sources.
• Represent the facility at community events, health fairs, and professional networking opportunities.
• Implement marketing strategies to increase facility visibility and census growth.

Customer Service & Communication:

• Serve as the primary liaison between patients, families, and the facility, addressing concerns and ensuring a positive experience.
• Conduct facility tours for potential residents and families, highlighting services and amenities.
• Provide clear and accurate information regarding payment options (Medicare, Medicaid, private pay, insurance).

Compliance & Reporting:

• Ensure all admissions documentation meets regulatory requirements (CMS, state health department, etc.).
• Monitor and report on key metrics such as occupancy rates, conversion rates, and referral trends.
• Stay updated on changes in healthcare regulations affecting admissions and reimbursement.

Team Collaboration:

• Work closely with nursing, social services, and billing departments to ensure seamless admissions.
• Train and guide admissions staff (if applicable) on best practices and facility policies.

Qualifications & Skills:

• Education: Bachelor’s degree in Healthcare Administration, Business, Marketing, or related field preferred.
• Experience: Minimum 2–3 years in admissions, marketing, or intake coordination within a healthcare setting (SNF, hospital, or hospice experience a plus).
• Licensure/Certification: Valid state-specific licensure (if required). Knowledge of Medicare/Medicaid guidelines.
• Skills:
• Strong sales, negotiation, and customer service skills.
• Excellent communication (verbal/written) and interpersonal abilities.
• Proficiency in EHR/EMR systems and Microsoft Office.
• Ability to multitask in a fast-paced environment.

Work Environment:

• On-site position with occasional travel for meetings or community events.
• May require flexibility for evenings/weekends to accommodate family visits or urgent admissions.

Performance Metrics:

• Meeting/exceeding occupancy and admission targets.
• Patient/family satisfaction scores.
• Compliance with documentation and regulatory standards.