Trade Marketing Coordinator

Passion, dedication and perseverance have been the guiding principles of Hess Persson Estates since Donald Hess founded the winery in 1978. Led by the next generation of Hess Family, we honor Donald’s legacy through our world-renowned Napa Valley wines. We pride ourselves in providing a space for our employees’ talents to shine, encouraging professional growth, and prioritizing a positive culture where we celebrate our company wins together.

The Trade Marketing Coordinator is highly organized, detail-oriented, collaborative while also able to work independently. This role provides essential support to Strategic Accounts, both on and off-premise, by assisting in the creation, execution, and evaluation of marketing programs for key chain customers. This individual will work closely with Sales and Brand Marketing to help implement effective promotional activities that support the Hess Persson Estates portfolio in U.S. Trade.

• Collaborate with the Strategic Accounts / Chain Sales Managers in developing compelling custom pitch decks, marketing programs and in-store support (POS, coupons, displays, etc.).
• Support the execution of trade marketing programs, including sponsorships, demos, sweepstakes, and in-store merchandising.
• Track the progress of trade programs to ensure deadlines are met and objectives are achieved.
• Build and maintain program tracking documents to provide clear visibility on all active promotions.
• Work with external agency to update support materials as needed, i.e. new accolades, program POS, coupons).
• Create and distribute sell sheets and other sales materials to the sales team and distributors.
• Track and manage trade marketing budget.
• Record and process Trade Marketing invoices in a timely manner.
• Management of rebate and loyalty programs
• Work with coupon management agencies to set up and track all offers
• Ensure offers adhere to predetermined brand guidelines
• Track redemptions and current offers, run reports for sales team
• Manage and regularly update external Product Information Management (PIM) systems with current product information and assets.
• Collaborate with Business Intelligence (BI) to gather and review data (IRI, depletions) to help evaluate program performance against established goals.
• Support coordination of events, trade visits and meetings at the winery.

QUALIFICATIONS & SKILLS:

• Bachelor’s degree or equivalent experience.
• 2 years of professional experience, preferably in marketing, sales support, or CPG (wine & spirits industry experience is a plus).
• Excellent organizational and project management skills with a strong attention to detail.
• Proven ability to manage multiple projects and adapt to changing priorities in a fast-paced environment.
• A collaborative team player with strong communication, interpersonal, and decision-making skills.
• Proficient in Microsoft Office Suite; knowledge of Syndigo or an equivalent platform is a plus.

COMPENSATION, BENEFITS & PERKS

• Annual merit increase program.
• Comprehensive benefits package that includes medical, dental and vision insurance.
• Long-term disability, AD&D, and life insurance plans 100% paid by the employer.
• 401k plan with a 100% company match up to first 6% an employee contributes.
• Paid Time Off (starting at 3 weeks vacation, 5 sick days and 10 paid holidays).
• Wine Club Membership to Hess Persson Estates (per availability of the wines).
• Employee wine discount.
• A work environment where you can be your authentic self and be a part of a winning team!

This role’s compensation is anticipated to fit within the range of $32-37/hour. These figures represent what we reasonably expect to pay for this position, but the actual compensation offered will depend upon numerous job-related factors, including but not limited to candidate skills, experience, knowledge and education.

Hess Persson Estates is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, sexual orientation, disability, gender identity, protected veteran status, or other protected class. For more information, see the EEOC's "Equal Employment Opportunity is The Law" poster. If you need any assistance or accommodations due to a disability, please let us know at 707-265-3487.

Want to learn more about our brands and the company? Check us out online!

Hess Persson Estates: https://www.hessperssonestates.com