Salesperson

Company Description

HES Equipment, based in Holland, Michigan, is a family-owned business specializing in the sales and rental of high-quality new and used heavy construction equipment. As West Michigan's Premier Hyundai Construction, AXCS Equipment, and Wacker Neuson Equipment dealer, we provide reliable and diverse equipment solutions to meet the needs of various industries. Guided by values of honesty, integrity, and community, HES Equipment focuses on offering accessible and sustainable options to support customer growth and success. Our company is built on a foundation of ethical business practices and service excellence, with a commitment to creating lasting value for customers and the community.

Role Description

Holland Equipment Services (HES) is growing and seeking an Sales Rep to join our team at our new Byron Center location. This is a hands-on, high-impact opportunity within a small, collaborative company where every team member plays an important role in our success. This position is ideal for someone who enjoys building relationships with customers, is comfortable working around equipment, and thrives in a fast-paced environment where flexibility and initiative are valued. In this role, you will help drive revenue through equipment sales and rentals while supporting daily operations and ensuring customers receive exceptional service. You’ll have the opportunity to work closely with customers, contribute to business growth, and make a direct impact across multiple areas of the company.

Duties and Responsibilities

• Present and demonstrate the value of new, used, and rental construction equipment and attachments to prospective clients.
• Develop and maintain strong relationships with  new customers to ensure repeat business and long-term partnerships.
• Collaborate with internal teams to provide tailored solutions that meet customer needs.
• Meet or exceed individual sales targets and contribute to team sales goals.
• Maintain accurate records of sales activities, customer interactions, and pipeline status using CRM software.
• Stay informed about industry trends, market  conditions, and competitor offerings to position our products effectively.
• Attend trade shows, industry events, and client meetings as needed to promote products and services.
• Conduct equipment walk arounds and assist with demonstrations as needed.
• Operate equipment when required.
• Assist with yard and operational needs, including equipment prep, organization, andoccasional power washing.

Skills

• Proven track record in sales, preferably in  construction equipment, heavy machinery, or a related industry.
• Results-oriented mindset with a drive to meetand exceed sales targets.
• Excellent communication, negotiation, and  interpersonal skills.
• Ability to work independently and manage time  effectively.
• Proficiency with CRM software and MicrosoftOffice Suite.
• Bachelor’s degree in business, marketing, or arelated field is preferred but not required.