Campaign Specialist-Marketing

Location: Remote Florida, East Coast

Company Overview

ZeroBounce is looking for a Campaign Specialist to join our Marketing team. Your work will help make ZeroBounce and its Customers happier by engaging with customers who might, or are lapsing, or are having billing issues. You will be using the phone and email to contact customers who are having issues paying on our platform, whether through new transactions or recurring. Your goal is to make sure that Customers are happy and reduce ZeroBounce churn. You should have a great personality and sales skills. Understand the capabilities and how to use systems to scale your role.

Job Purpose

Design, execute, and optimize data-driven marketing campaigns that drive lead generation, customer retention, and brand authority in email deliverability.

Key Responsibilities

Campaign Strategy & Execution

• End-to-End Campaigns: Plan and execute multi-channel campaigns (email, social, webinars) promoting ZeroBounce’s tools (e.g., Email Finder, Inbox Placement Testing).
• Audience Segmentation: Leverage ZeroBounce’s validation data to target high-intent segments (e.g., users with >10% bounce rates).
• Content Development: Craft campaign copy emphasizing ROI (e.g., “Reduce bounces by 99% with real-time validation”).
• Analyze campaign performance and optimize based on engagement and conversions
• Maintain a calendar of upcoming partner promotions and launches
• Support GTM launches of new integrations or partner activations

Email Expertise

• List Hygiene: Partner with sales to clean campaign lists using ZeroBounce’s API for optimal deliverability.
• A/B Testing: Experiment with subject lines (e.g., “Your Inbox Is Full of Spam Traps” vs. “Clean Your List in 60 Seconds”).
• CAN-SPAM/GDPR Compliance: Ensure all campaigns meet legal standards using ZeroBounce’s suppression list tools.

Data & Analytics

• Performance Tracking: Monitor KPIs (open rates, conversions) using ZeroBounce’s Email Scoring and Google Analytics.
• ROI Reporting: Calculate cost savings from reduced bounces (e.g., “Campaign X saved $15K in wasted sends”).
• Tool Integration: Sync HubSpot/Salesforce with ZeroBounce’s validation API for automated list cleaning.

Collaboration

• Product Alignment: Promote new features (e.g., Activity Data) in campaigns to drive upsells.
• Co-Marketing: Partner with ESPs (e.g., Mailchimp) on joint webinars about deliverability best practices.

Requirements

Essential

• 2-4 years in email/digital marketing with a focus on campaign execution.
• Technical Skills:
  • Proficiency in email marketing platforms (e.g., ActiveCampaign, HubSpot).
  • Basic HTML/CSS for email template editing.
  • Experience with analytics tools (Google Analytics, Looker Studio).
• Compliance Knowledge: Understanding of CAN-SPAM, GDPR, and spam trap avoidance.
• Creativity: Portfolio of high-converting email sequences or landing pages.

Preferred

• Certifications: Google Analytics, HubSpot Email Marketing, or similar.
• Industry Experience: SaaS, email deliverability, or martech tools.

Performance Metrics

• Campaign ROI: Generate $50K /quarter in attributable revenue.
• Open Rates: Maintain 25% across email campaigns (industry average: 21.5%).
• Lead Quality: Ensure 85% of MQLs pass ZeroBounce validation pre-sales handoff.

Why Join ZeroBounce?

• Impact: Shape campaigns used by Fortune 500 brands and startups alike.
• Innovation: Work with AI-driven tools like Email Scoring and Spam Trap Detection.
• Growth: Access to leadership training and industry certifications.