Demo

Group Analyst

Hersha Hospitality Management, LP
York, NY Full Time
POSTED ON 10/24/2026
AVAILABLE BEFORE 2/20/2027

Compensation: $72,000 to $75,000 per year


Group Analyst position is integral to the success of maximizing the Hotel’s revenues, budgets and forecasts. The primary purpose of this position is to support and liaison with sales, revenue management and operations departments. The position will be responsible for the preparation and analysis of incoming group leads, revenue reports that will assist the sales team in implementing the Hotel’s yield strategies. In addition, the Group Analyst will be required to review and analyze reports such as STAR, Hotel Intelligence and other measurement tools when presenting revenue opportunities for the hotel.

Potential Career Path

Revenue Manager – Area Sales Manager

Essential Job Functions

  • Manage group lead process for the Sales Team: Evaluate incoming group leads and RFPs for a specific segment or group of hotels. Calculate and recommend optimal quotes based on historical data, displacement analysis, and current market demand.
  • Attend DBR and quote leads that fall out of the established MARS.
  • Manage and modify MAR Rates in the Sales System as required under the guidance of the Director of Sales and Revenue Manager to ensure optimal use by the sales team. Ensure the sales team is always equipped with accurate, up-to-date pricing floors.
  • Assist Directors of Revenue Management and Directors of Sales in preparing for hotel forecast reporting.
  • Support BT Sales with market analysis reporting as needed.
  • Accurate preparation and distribution of sales and revenue reports. Reports may include market segmentation analysis, production reports, pace reports, group forecast reports, budget tools, etc.
  • Perform audits and maintenance on systems such as Sales System, PMS and Profit Source system in conjunction with Sales Teams. Conduct routine GRC reviews with sales teams to include cleanup of stale pipeline, pricing review of active pipeline over needs periods.
  • Group Pickup Tracking: Monitor and analyze contracted group blocks versus actualized/picked-up rooms. Identify underperforming groups early and collaborate with sales managers to mitigate wash. Communicate upcoming cut-off dates, to ensure timely entry of rooming lists and monitor potential inventory wash.
  • Be knowledgeable of all special rates, promotions, room types, and hotel products.

Position Requirements

  • Minimum of two years of revenue management experience, in NYC market preferably
  • Multi-brand or multi-hotel experience
  • Ability to communicate clearly both verbally and in writing.
  • Excellent in time management skills.
  • Ability to investigate and analyze information and to draw conclusions.

HHM Hotels Benefits and Perks

  • Medical, Dental and Vision Health Insurance
  • Paid Time Off
  • 401k Company Match
  • Daily Pay
  • Free Basic Life Insurance
  • 24/7 access to TELUS Health, a confidential work-life resource.
  • Travel Discounts
  • Employee Assistance and Wellness Program
  • Educational/Professional Development
  • Referral Bonus Program

Work Environment and Context

  • Work schedule varies and may include working varies shifts, holidays and weekends.
  • Requires ability to navigate throughout the restaurant and kitchen, lifting up to 50 pounds, bending and reaching, stooping, kneeling, or crouching.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It

Benefits:

Health Insurance, 401K Plan, Vacation & Paid Time Off

Salary : $72,000 - $75,000

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