Demo

Director of Sales

Hersha Hospitality Management, LP
Morehead, NC Full Time
POSTED ON 6/8/2026
AVAILABLE BEFORE 10/6/2026

Develop and execute strategic sales plans through direct sales, marketing, e-commerce channels, public relations, and community partnerships.

Your Growth Path

Area Director of Sales – Regional Director of Sales – Corporate Director of Sales – VP of Sales

Your Focus

  • Interview, select, train, schedule, coach, and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values.
  • Use internal and external resources and data to develop strategic plans to incorporate all business segments.
  • Understand sales and business processes, support corporate and hotel goals and contribute to enhancement of customer value.
  • Identify customer business requirements and craft customer offers, which result in increased revenue share for the hotel.
  • Monitor achievement of objectives for the sales team and take appropriate action to correct shortfalls versus the annual marketing plan.
  • Achieve annual hotel revenue goals as agreed upon and established in the annual budget.
  • Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue.
  • Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements.
  • Articulate and leverage the benefits of the hotel to close sales opportunities.
  • Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment.
  • Accept leadership responsibilities by modeling proper selling techniques, effective development of others and commitment to industry, and personal development.
  • Develop effective presentations (orally and written) where ideas, opinions, recommendations and conclusions are clearly understood.
  • Travel locally to conduct outside calls, promote the hotel, and review competition.
  • Follow sustainability guidelines and practices related to HHM’s EarthView program.
  • Perform other duties as requested by management.

Your Background and Skills

  • Four-year college degree required; additional/advanced degree coursework in business administration, marketing and communications a plus.
  • Previous sales experience in a comparable hotel size and scope required with operations experience preferred.
  • Public relations and community marketing experience required.
  • Proficient in use of Excel, Word, Delphi and access database tools.

HHM Benefits and Perks

  • Medical, Dental and Vision Health Insurance
  • Paid Time Off
  • 401k Company Match
  • Free Basic Life Insurance
  • Travel Discounts
  • Commuter Transit and Commuter Parking Benefits
  • Quarterly Bonuses and Incentives
  • Employee Assistance and Wellness Program
  • Educational/Professional Development
  • Technology Reimbursements

Work Environment and Context

  • Work schedule varies and may include occasionally working on holidays, weekends.
  • Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate keyboard.
  • Moderate travel between hotel and client’s locations required.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It

Salary.com Estimation for Director of Sales in Morehead, NC
$179,461 to $235,674
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