Sr Vice President, Integrated Planning

Our story began 75 years ago when the Herschend family discovered wonder deep in an Ozark Mountain cave—and chose to share it with the world. Today, Herschend is the largest family-held themed attractions company, with more than 40 leading attractions and immersive experiences that reach audiences worldwide.

While each brand offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Our passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality™—the intersection of heart and hospitality.

We're proud to love in all we do, every day—caring for each other, welcoming our guests with warmth, and making a positive difference in our communities.

As an equal-opportunity employer, we strive to provide environments where every host, guest, and partner feel welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect. 

The Sr VP, Integrated Planning will oversee planning for strategic, cross-functional business initiatives across all parts of the company (including operations, commercial, marketing, technology, HR and finance, and other support-related functions). Overall responsibilities focus on ensuring consistent and integrated planning and that execution is in alignment with the company’s short- and long-term strategy.

ESSENTIAL FUNCTIONS 

• Coordinate key cross-functional projects across the organization.  

• Lead analytical effort that provides support to strategic projects and operational leaders across the business, with a focus on guest operations, host experience, and revenue.  

• Contribute to the company’s strategic direction and ongoing performance improvement work with the ELT. Facilitate annual planning processes, including the development and alignment of goals and agendas, essential information coordination, and functional alignment as needed. Lead communications to cascade priorities throughout the organization. 

• Lead cross-functional strategy to maintain critical knowledge and strategic information sharing across the ELT through all available internal communication tools and resources. Prioritize, organize, and condense information disseminated to the ELT. Ensure members of the ELT are well versed in information that is critical to the success of the organization. 

• Drive cross-functional decision-making processes. 

• Lead business communications focused on sharing information on key business priorities, progress, issues/opportunities to key stakeholders include Herschend BOD, leadership forums (VPs, Directors), etc.  

• Support the ELT in maximizing the leadership team’s effectiveness by ensuring they are effectively using people’s time and focused on priority topics supporting short- and long-term company strategies.  

• Represents Herschend in cross-brand initiatives, as identified by Herschend leadership. 

QUALIFICATIONS 

• Bachelor’s degree required. An advanced degree in business administration or a similar field strongly preferred. 

• Requires 10-15 years of experience in a variety of roles with increasing responsibility. Breadth of experience ideally includes analytics, communications, marketing, and strategy development.  

KNOWLEDGE, SKILLS & ABILITIES 

• Demonstrated career progress of growing responsibilities, roles and impact.  

• Excellent analytical, problem solving and strategy development skills.  

• Excellent organization, operations, and management skills with impeccable reliability and strong time management and project management effectiveness.  

• Excellent leadership skills and credibility with a strong track record of building, retaining, and developing high performing teams.  

• Strong communication, relationship building and interpersonal skills, enabling effective relationships, collaborations, and interactions with senior executives, peers and teams across multiple functions/departments.  

• High degree of self-motivation, tenacity and dedication, with aspirations and potential for senior general management positions.  

• Strong curiosity and interest in learning the business and its performance drivers with the ability to quickly come up the learning curve.  

• Strategic mindset, balancing short-term more tactical needs and opportunities with long-term, strategic challenges and imperatives.  

• Ability to travel consistently to properties and industry events (up to 25%).