What are the responsibilities and job description for the Marketing and Sales Director position at Heritage Woods of Ottawa?
Responsibilities:
- Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
- Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration
- Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
- Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
- Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals
- Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
- Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns
- Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts
Requirements:
- Associates Degree preferred
- Valid Driver's License
- 3 years previous sales, marketing, or community outreach required
- Assisted/Supportive Living experience preferred
- Exceptional communication and interpersonal skills
- Strong closing skills
- Ability to analyze market trends and make data-driven decisions
Benefits:
- Advancement and professional growth opportunities
- Comprehensive medical, dental, and vision benefit packages
- EAP & wellness programs
- 401(k) with biweekly employer match*
- Outside-In Employee Referral Program
- Intentional work-life balance supported with competitive Paid Time Off*
- Self-service payroll & accuracy tools (Paycom)
*Benefits and eligibility may vary based on employment status (full-time/part-time)
Salary : $40,000 - $50,000