What are the responsibilities and job description for the Digital Content & Social Media Manager position at Heritage Tile, LLC?
Heritage Tile seeks a Digital Content & Social Media Manager to join our team in Verona, WI.
Heritage Tile is a company of dedicated professionals making a difference by creating beautiful spaces and restoring historical places all around the world. We are redefining how tile is designed, produced, promoted and distributed.
The Digital Content & Social Media Manager is responsible for our social media growth, ensuring that our messaging engages and inspires. A qualified candidate will be experienced in turning a strategic brand strategy into effective creative concepts and following through to content production and social media publication.
Role
- Develop and own a dynamic social media promotional strategy focused on growing followers and increasing engagement among target audiences.
- Coordinate, schedule, produce and monitor strategic campaigns on all relevant social media channels.
- Craft and execute a marketing communications plan to produce social posts, customer stories, press releases, and creative content that effectively reinforces our competitive advantages and messaging strategy.
- Collaborate with Marketing team members to schedule and publish coordinated campaign activities across multiple social media platforms.
- Create short, high-impact videos that drive engagement on Instagram, TikTok and LinkedIn.
- Develop and execute PR campaigns, editorial calendars, and media placement pipelines.
- Secure press coverage, earned media, and contributed articles to drive brand awareness.
- Monitor engagement metrics, analyze performance data, and adjust strategies based on insights.
Qualifications
- 3 year of experience in social media management, digital marketing, or content creation.
- Bachelor’s degree related to graphic design, interior design, or digital media marketing
- Strong understanding of best practices for LinkedIn, Twitter, Instagram, and other social platforms.
- Experience with graphic design tools like Canva, Adobe Illustrator, and Photoshop.
- Ability to write compelling copy and craft engaging captions.
- Self-motivated, proactive, and able to work independent
Heritage Tile offers excellent benefits and competitive compensation based on qualifications, experience and potential for advancement. We are building a dynamic & creative culture that values individual contribution and resourcefulness, offering exceptional opportunities for personal and career growth.
About Heritage Tile
Heritage Tile is a producer, marketer and distributor of a growing portfolio of exclusive, internationally-sourced tile products and a leading brand representing natural materials, authentic forms, and timeless traditions in ceramic and stone tile and mosaics.