What are the responsibilities and job description for the Digital Content & Marketing Promotions Administrator position at Heritage Tile, LLC?
Heritage Tile seeks a Digital Content & Marketing Promotions Administrator to join our team in Verona, WI.
Heritage Tile is a company of dedicated professionals making a difference by creating beautiful spaces and restoring historical places all around the world. We are redefining how tile is designed, produced, promoted and distributed.
This role is responsible for ensuring that our messaging informs, engages and inspires. A qualified candidate will be experienced in turning a strategic brand strategy into effective creative concepts and following through to creative content production and promotional media deployment.
Role
- Develop and own a dynamic digital marketing strategy focused on building awareness and increasing engagement among target audiences.
- Coordinate, schedule, produce and monitor strategic marketing campaigns through email and social media platforms.
- Craft and execute a marketing communications plan to produce posts, customer stories, press releases, and creative content that effectively reinforces our competitive advantages and messaging strategy.
- Collaborate with Marketing team members to schedule and publish coordinated campaign activities across all promotional media platforms.
- Create short, high-impact videos that drive engagement on Instagram, TikTok and LinkedIn.
- Develop and execute PR campaigns, editorial calendars, and media placement pipelines.
- Secure press coverage, earned media, and contributed articles to drive brand awareness.
- Monitor engagement metrics, analyze performance data, and adjust strategies based on insights.
Qualifications
- 3 year of experience in social media management, email marketing, and digital content creation.
- Bachelor’s degree related to graphic design, interior design, or digital media marketing.
- Strong understanding of best practices for LinkedIn, Twitter, Instagram, and other social platforms.
- Experience with graphic design tools like Canva, Adobe Illustrator, and Photoshop.
- Ability to write compelling copy and craft engaging captions.
- Self-motivated, proactive, and able to work independently.
Heritage Tile offers excellent benefits and competitive compensation based on qualifications, experience and potential for advancement. We are building a dynamic & creative culture that values individual contribution and resourcefulness, offering exceptional opportunities for personal and career growth.
About Heritage Tile
Heritage Tile is a producer, marketer and distributor of a growing portfolio of exclusive, internationally-sourced tile products and a leading brand representing natural materials, authentic forms, timeless traditions and high-performance solutions in ceramic and stone tile and mosaics.