What are the responsibilities and job description for the Marketing Specialist position at Heritage Hall Healthcare & Rehab Center?
Heritage Hall Nursing Homes, we regard patients as cherished members of our extended family. We prioritize providing both patients and their families with peace of mind, assuring them through our actions that their loved ones are under the attentive and capable care of our dedicated team.
Each of our centers reflects the culture and essence of the community it serves, and our team is wholeheartedly committed to treating patients and families with the same level of care and compassion we would offer our own loved ones.
Heritage Hall Blacksburg has an immediate opening for a Marketing and Admissions Specialist. The Marketing and Admissions Specialist's mission is to build and grow census by developing the market and providing prospective patients/responsible parties with appropriate information and assistance in choosing a nursing home. The primary responsibility of the Marketing and Admissions Specialist is to develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals.
Marketing Specialist Qualifications:
- BS degree in marketing or sales with emphasis in healthcare or related field (work experience or field work in social services will be considered in lieu of college degree.
- Experience in long-term care preferred
- Experience in marketing or sales
- Be willing to travel overnight occasionally
- Ability to communicate effectively with various types of people, both orally and in written format
- Leadership skills
- Knowledge of admissions/marketing practices and procedures
- Knowledge of the laws, regulations, and guidelines governing admissions / marketing functions in a long-term care facility
- Organization skills
- Ability to review current marketing strategies and use that knowledge to develop new and improved marketing goals independently and insightfully