What are the responsibilities and job description for the Digital Marketing Specialist position at Heritage Federal Credit Union?
Start your career with Heritage Federal Credit Union!
Heritage Federal Credit Union, a Readers' Choice Best Credit Union gold award recipient, is growing thanks to the focus on helping our members and community. At Heritage, we foster a dynamic and collaborative environment where your contributions truly make a difference. As we continue to expand, we are searching for a Digital Marketing Specialist to join our amazing team!
The Digital Marketing Specialist transforms strategic and business objectives into digital marketing strategies and tactics designed to meet these objectives and to generate business from current and potential members. Increase brand awareness in the digital arena and in branch. Ensures our public website functions as an online delivery channel/branch. Stays abreast of changes in the marketing environment (including emerging technologies).
Primary Responsibilities
Heritage Federal Credit Union offers financial products and services to anyone who lives, works, worships, attends school, participates in programs to alleviate poverty or distress, or participates in associations headquartered in; and businesses and other legal entities, incorporated and unincorporated organizations located in; or maintaining a facility located in Gibson, Posey, Warrick, Vanderburgh, Daviess, Knox, Spencer, Pike, Perry, Crawford, Clark, Floyd, and Harrison Counties in Indiana; and Henderson, Daviess, Hopkins, Hancock, Ohio, McLean, Webster, Union, and Crittenden Counties in Kentucky; and Lawrence, Wabash, White, Gallatin, and Hardin Counties in Illinois. More information regarding Heritage Federal Credit Union can be located at heritagefederal.org.
EOE
Heritage Federal Credit Union, a Readers' Choice Best Credit Union gold award recipient, is growing thanks to the focus on helping our members and community. At Heritage, we foster a dynamic and collaborative environment where your contributions truly make a difference. As we continue to expand, we are searching for a Digital Marketing Specialist to join our amazing team!
The Digital Marketing Specialist transforms strategic and business objectives into digital marketing strategies and tactics designed to meet these objectives and to generate business from current and potential members. Increase brand awareness in the digital arena and in branch. Ensures our public website functions as an online delivery channel/branch. Stays abreast of changes in the marketing environment (including emerging technologies).
Primary Responsibilities
- Oversees the digital marketing programs for the Credit Union including:
- Owned Media (i.e., website, blog, in-branch digital, monument signs, organic social, email, video, ATMs, and Mobile banners)
- Website Management
- Maintain website content: Ensure all information (products, services, rates, campaigns, promotions, articles, notices, disclosures) is accurate and updated as submitted to marketing.
- Create and update pages: Build landing pages, adjust navigation, add links, and post notices for new content areas.
- Design implementation: Apply approved design recommendations to the website.
- Manage hosting support: Oversee technical support for website hosting through a vendor.
- Stays informed of all marketing efforts affecting Credit Union operations
- Complete special projects as assigned
- Provide art direction and creative for video production and publishing
- Manage products and services that focus on targeted/segmented marketing and awareness such as:
- Heritage Investments, by managing the advisors' LinkedIn accounts, website content strategy, and digital advertising
- Visa support, including Interchange promotions (i.e., 3x Gas and Grocery), Optimization (i.e., Bill Pay initiatives, and Acquisition programs), Balances and Benefits, Rewards and Financial Literacy
- Deposit and Lending Promotions as needed, along with themed campaigns/promotions (i.e., Holiday initiatives)
- Bachelor’s Degree in marketing/advertising/communications or equivalent experience
- Knowledge of financial products and services
- Familiarity with graphic design, website feature management, JavaScript, HTML, and CSS
- Proficient and extensive experience in graphic design software (required)
- Web content management, writing and editing for the web, including Search Engines (required)
- Experience with Pay Per Click and E Commerce (required)
- Excellent organizational and analytical abilities
Heritage Federal Credit Union offers financial products and services to anyone who lives, works, worships, attends school, participates in programs to alleviate poverty or distress, or participates in associations headquartered in; and businesses and other legal entities, incorporated and unincorporated organizations located in; or maintaining a facility located in Gibson, Posey, Warrick, Vanderburgh, Daviess, Knox, Spencer, Pike, Perry, Crawford, Clark, Floyd, and Harrison Counties in Indiana; and Henderson, Daviess, Hopkins, Hancock, Ohio, McLean, Webster, Union, and Crittenden Counties in Kentucky; and Lawrence, Wabash, White, Gallatin, and Hardin Counties in Illinois. More information regarding Heritage Federal Credit Union can be located at heritagefederal.org.
EOE