District Manager - Birmingham District

If you are currently an employee of Herc Rentals, please apply using this link: Herc Employee Career Portal

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2025 total revenues reaching approximately $4.4 billion. Herc Rentals’ parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol “HRI.” Herc Rentals serves customers through approximately 609 locations and has about 9,700 employees in North America as of March 31, 2026.

Job Purpose

The Herc Rentals District Manager reports to the Region Vice President and oversees the management of all assigned branches within a defined district. The District Manager is accountable for the overall performance of the district; leading sales, operations, fleet management, and people leadership across multiple locations to ensure equipment rental services are delivered safely, profitably, and with the highest quality standards.

The District Manager establishes and maintains the operations, organization, and processes that support Herc Rentals' strategic objectives of customer satisfaction, employee engagement, asset optimization, and profitable growth. This leader sets the tone for safety, service, and performance culture across the district and partners with Sales, Fleet, HR, Finance, and ProSolutions teams to drive results.

What you will do...

• Own full profit-and-loss (P&L) responsibility for all branches within the assigned district, including revenue growth, OEC utilization, controllable costs, and EBITDA performance.
• Lead, coach, and develop Area Managers, Branch Managers, and branch-level teams, driving employee engagement, performance management, succession planning, training, delegation, and accountability.
• Drive sales execution and market share growth by partnering with the District Sales Manager, Account Managers, and Specialty Vertical Leaders to expand the customer base, deepen key account relationships, and capture share in the local market.
• Build and maintain strong customer relationships that result in high levels of customer satisfaction, retention, and Net Promoter Score (NPS) performance.
• Lead fleet management for the district identifying fleet needs, driving high levels of physical and dollar utilization, ensuring proper maintenance, and protecting Herc's assets through disciplined controls and inventory practices.
• Champion safety as the number one priority ensuring every branch operates in compliance with Herc's Safety Management System, OSHA/DOT regulations, and Riskonnect reporting standards. Promote a zero-incident culture.
• Solve both strategic and tactical issues across operations, customer service, fleet, and people escalating risks and removing barriers for branch teams.
• Maintain and improve competitive position through market analysis, competitor intelligence, and disciplined pricing execution in partnership with the Optimus pricing team.
• Ensure cost-effective operations while maintaining high quality standards by leveraging continuous improvement tools, Herc operating systems (RentalMan, Salesforce, ProControl, On the Go, SmartEquip), and standard operating procedures.
• Partner with HR on talent acquisition, onboarding, retention, diversity initiatives, and compensation programs to build a high-performing, engaged district team.
• Ensure consistent execution of Herc Rentals brand standards, store appearance, and customer experience expectations across every branch in the district.
  
  

Requirements

• Bachelor’s degree in business administration, Operations Management, or a related field or equivalent combination of education and experience.
• 7 years of progressive experience in the equipment rental industry (required). Direct knowledge of rental operations, fleet, and customer dynamics is essential.
• 5 years of multi-site leadership experience (required), including direct management of Branch Managers or equivalent leaders, with full P&L accountability.
• Ability to travel up to 50% within the assigned district; valid driver's license with a clean driving record.
  
  

Skills

• Proficiency with Microsoft Office (Outlook, Excel, Word, PowerPoint, Teams) and the ability to quickly learn Herc operating systems including RentalMan, Salesforce, ProControl, Optimus, and Qlik Analytics.
• Strong P&L management, financial analysis, and the ability to translate business strategy into branch-level execution.
• Proven ability to build, develop, and retain high-performing teams; coaches and hold leaders accountable for results.
• Strong customer focus with the ability to build executive-level customer relationships and resolve escalated issues.
• Ability to lead a sales-driven culture, support account strategy, and drive top-line revenue and market share growth.
• Demonstrated problem-solving and negotiation skills across operational, commercial, and people situations.
• Sound judgment and strong decision-making skills under pressure and with incomplete information.
• Excellent interpersonal, written, and verbal communication skills; able to influence at all levels of the organization.
• Visible, uncompromising commitment to safety and to building a zero-incident culture across the district.
  
  

Req #: 69484

Pay Range: $125 - $150k Quarterly bonuses, company vehicle

Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.

Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.

Keeping you healthy

Medical, Dental, and Vision Coverage

Life and disability insurance

Flex spending and health savings accounts

Virtual Health Visits

24 Hour Nurse Line

Healthy Pregnancy Program

Tobacco Cessation Program

Weight Loss Program

Building Your Financial Future

401(k) plan with company match

Employee Stock Purchase Program

Life & Work Harmony

Paid Time Off (Holidays, Vacations, Sick Days)

Paid parental leave.

Military leave & support for those in the National Guard and Reserves

Employee Assistance Program (EAP)

Adoption Assistance Reimbursement Program

Tuition Reimbursement Program

Auto & Home Insurance Discounts

Protecting You & Your Family

Company Paid Life Insurance

Supplemental Life Insurance

Accidental Death & Dismemberment Insurance

Company Paid Disability Insurance

Supplemental Disability Insurance

Group Legal Plan

Critical Illness Insurance

Accident Insurance

Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.